Customer Success vs. Customer Service.
Youssef Radwan
Co-Founder & Community Manager @ Keinemusik Collective | SME @ TLS Contact UK
A lot of people don’t know the difference between a Customer Success Specialist and a Customer Service Specialist, So I brought you an article about the differences between them:-
What is customer success?
Customer success is a concept that focuses on the long-term relationship a business develops with its customers. This can include learning more about the customer's expectations for the business and its products or services or establishing a more personal relationship with customers and making them feel valued. Customer success depends on several factors, including:
Communication: Customer success relies on transparent, consistent communication. Good communication between the customer and the business allows each to understand the other's needs and pursue common goals.
Value: Bringing value to the customer through your goods and services helps facilitate long-term relationships. Value exceeds the simple monetary worth of an item and may include elements like quality or customer appreciation.
Feedback: Customer success efforts typically involve soliciting feedback from customers. Customer feedback throughout a business relationship helps the company better understand customer needs, how the business is meeting expectations, and where customers want to see changes or improvements in the future.
What is customer service?
Customer service is similar to customer success, but it focuses more on the short-term transaction than the long-term relationship. Customer service helps users navigate challenges with the brand or its products and services, such as troubleshooting technical issues, fixing pricing disputes, or answering questions. Rather than fostering the long-term relationship between the company and the customer, customer service focuses on resolving issues and helping users take advantage of the product they purchased. Good customer service practices may help businesses retain customers.
Communication and feedback: Like in customer success, feedback, and communication are equally important in customer service. Addressing issues quickly, making customer service options accessible, focusing on customer-facing company culture, and requesting feedback after interactions are all hallmarks of excellent customer service.
Contingency plans: Effective customer service can include helping the customer in whatever way possible. Many businesses have contingency plans in place for alternative methods to best meet customer needs or expectations. These can include actions like waiving the cost of shipping or delivery or discounting future purchases.
Respect: Good customer service can depend on the business' and customers' mutual respect for one another. This mutual respect helps strengthen the business-client relationship through efforts such as communicating civilly, practicing empathy, and being patient during the customer service process.