Customer should be our salesman.

After running Dnyandeep Infotech company for many years without much progress and suffering losses, I have realised that we focussed on using cutting edge technology claiming to be in the forefront of technological advances in Web Design and Software Development. However, this qualification did not attract customers. We failed to establish close relationship with customers and their expectations from us.

The rules of game have changed. Customer is not now the receiver of the goods and services industries are offering.

"The customer is going to grab control of the process, and we are all going to salute smartly and do exactly what the customer tells us if want to remain in business." - Robert Eaton, Chairman, Chrysler Corporation

Customers should value us more than they do our competitors. Customers are not interested to know that you have used advanced technology or how much time money or resources you have put in to produce the product. They only see whether it is cheaper and meets their requirements than the similar products offered by your competitors. Our product or service must satisfy the customer requirements. Customer should become our salesman.

Complaints of customers always should be welcome as they suggest improvement product quality, function or service provided. If you neglect the complaint you are not only loosing that customer but are creating canvasser against you and you are providing salesman to your competitor without any effort by the competitor. Many unsatisfied customers never complain but coolly turn to your competitor.

Getting unanimous feedback from every customer regularly is essential for self appraisal. It is also necessary to communicate with them the company’s progress, new products and plans and achievements. If we can get comparative feedback about our company as well as our competitors, we can objectively analyze the our standing in the market and we can get important clues for improving ourselves.

Dnyandeep Infotech has now decided to have focus on customers and their changing demands and future requirements. They should have trust in company’s commitment and performance and should be encouraged to participate in expansion of market through offering them discounts, special privileges and incentives. This strategy is more effective as the new customers get needed assurance about product or service from old customers.

Dnyandeep Foundation has launched Free Lance Forum for new entrepreneurs who will be guided to become successful businessmen The knowledge store and experience of Dnyandeep activities in last 20 years will be open for them to study and learn from the failures. There is nothing wrtong in changing strategies based on response and feedback from old and prospective customers.

I hope that Dnyandeep will act as beacon of light for new startups in steering their way through rough waters and changing currents of customer demands.

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