A Customer Service Strategy that actually works

If your customer service strategy consists of dealing with customers issues after they’ve purchased from you, you’ll always be behind.

Life becomes a fire drill and work becomes an endless chore.

And your customers will look for a supplier who’s easier to deal with and more caring and trustworthy.

The alternative is to invest in systems that treat customer service as an end in itself:

·????????Before your customer finds you

·????????Before they buy from you

·????????Before they need to contact you

·????????And before they write a review about you

Because customers want to be your #1 priority, not your #2 priority after sales and profits.

And if you invest in ‘proactive customer service’ … to build consistent and continually improving customer experiences … before, during and after their interaction with you, then they’ll remain loyal, buy more and tell all their friends about you.

And invest in quality as the focus of production, because keeping your promises creates delight and lowers costs so much it pays for itself.

And then (and only then) will you be able to enjoy consistent and continually improving sales and profits.

It’s the order and focus that’s important … and most organisations get it wrong.

#cx #customer #customerservice #customerexperience #slowselling #consciouscapitalism