Customer Service and How to Make It Better

Customer Service and How to Make It Better

Satisfied customers are the best kind of customers you can have. To achieve this goal, you need to treat your customers properly, in other words, treat them as your friends and allies on your road to success. One of the ways to represent yourself as a reliable business owner is to have quality customer service. It will take some time until you gain the trust of your consumers, but it is certainly a goal towards which you need to work. I will list a few helpful pieces of advice on how to improve your customer service and shape your image in a way that will earn respect.

Work on Yourself

 

You should take a moment to consider how you would like to be treated as a customer, put yourself in their shoes and think about what you would want. If you want respect, be prepared to give that respect in return, be friendly, helpful and polite, ask yourself whether you would return or becoming a constant customer if you were treated that way.

Correct Your Wrongs  

The main reason why someone would be unsatisfied is when a transaction goes south. If you sold a damaged product by accident, or overcharged someone by mistake, you need to fix that the best way possible. Sometimes it would be wise to give a small gift to the customers who were accidentally wronged, since that way, you show them that you were sorry for what happened to them. Once your consumers realize that you put their needs first,  they will be more determined to become your regulars. Also, if people are dissatisfied with some features of your products, listen to what they have to say and use that constructive feedback to your advantage, and improve your products in that direction.

Treat Your Staff Properly    

If you want your employees to treat your customers properly, you need to create a good environment for work. Make sure that you reward them whenever they do their job correctly and criticize them if they provide you with a poor service. You need to make them realize that they also take part in your success and that you are a team. You need to set a good example for the generations to come after all it is your family business name at stake, you need to endeavour to forge an image of respected businessman. The problem with a lot of family businesses is that they lack a proper financing and budgeting department. This is where companies like Xpenditure come in to bridge this gap in running a professional company budget and help you realize your full financial potential. This helps you create a budget for your workforce’s paychecks and avoid any trouble in that department.

Interact with People

Talking with your buyers is really essential, because it sends a message that you are prepared to take some time and inform them. Do not hesitate to organize door to door presentations every now and then, since you can make a stronger impact when you advertise your products in person. The problem with this sort of interaction is that it is time demanding, a lot of expenses on fuel and danger of driving in the unknown areas. To minimize expenses and degree of danger, you should use route planning software. With good software at your disposal you will cover more ground in smaller time intervals.  There are also other ways of informing your customers about your product, but the approach is a bit less personal than door to door conversation. A phone call is a very efficient way to interact with your buyers, plus it is always convenient if they can reach you during the day, when they need something. In other words someone should be in charge of calling and answering the phone.

To sum up, losing your customers means losing your job along with it, and you need to work hard to make sure something like that doesn't happen. You would be surprised to see what you can accomplish if you respect both current and potential customers.  And with more personal approach you have a higher probability of creating a circle of regular consumers and thus ensure the existence of your company for years to come.

Maja J.

Content Design Manager

9 年

Great article. I would just add two things. One is that you must have professional approach to customer, because people like to feel special. Second is that critic must be always constructive when you speak with you coworkers. That means that you critic their behave and not them as persons.

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