Customer segmentation for effective B2B business industry
For every business, it often started with a few customers then the number of customers increased by extending the services and launching new products. That is normal in the B2B business industry, but to design?an effective email marketing campaigns?you have to segment your customers. Because the reaction of each customer is different from the others. Treat each one as unique. This will facilitate your goal to reach the right customer and send him the right message, hence this will save both of your time and efforts too. The smart marketer who thinks about how to tailor the marketing tools?to reach the right audience? Here, in this article, we will speak about some guaranteed?customer segmentation?tools that will support your marketing strategy and provide successful business.?
“In 2021, 30%?of the marketers used?market segmentation?techniques to improve email engagement. Segmented campaigns had?14.31%?higher open rates and saw?101%?more clicks than non-segmented campaigns.” According to?Hubspot.
What is Customer Segmentation?
Customer?segmentation?means?dividing your customers into groups based on similar traits. This will enable you to target the right audience so that you can deliver more targeted and valuable messaging for them and design successfully campaigns with the property budget without wasting your money. Moreover, personalize marketing messages to more effectively nurture prospects down the funnel.
The 4 common types of customer segmentation:
1- Demographic segmentation: (The who)
Demographic segmentation?is dividing the market into smaller categories based on demographic factors, such as age, gender, and income. Instead of reaching an entire market, a brand uses this method to focus resources into a defined group within that market.
2- Psychographic segmentation: (The why)
Psychographic segmentation?is in which the groups are formed according to psychological traits that influence consumption habits drawn from people’s lifestyles and preferences. It is mainly conducted on the basis of “how” people think and “what” do they aspire to their life to be.
3- Geographic segmentation: (The where)
Geographic segmentation?involves segmenting your audience based on the region they live or work in. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code.
4- Behavioral segmentation: The how
Behavioral segmentation?is the process of sorting and grouping customers based on the behaviors they exhibit. These behaviors include the types of products and content they consume, and the cadence of their interactions with an app, website, or B2B business. According to Farinas recent marketing report 2021, we discovered that:
Marketing Activities Carried Out In The Last 12 Months
This diagram shows the most marketing activities for the B2B industry. Where ng years, it wasn’t the normal percentage, where most industries were influenced by the Covid-19 pandemic and activated digital marketing plans to ensure business sustainability.
One of the most popular reasons consumers follow brands on social media is to learn about new products and services (57%), while another is to stay up to date on company news (47%). Consumers also follow brands on social media to learn about promotions or discounts (40%), to be entertained (40%), to be educated (34%), and to be inspired (32%). (Sprout Social, 2020)
The best benefits of customer segmentation:
1- Deep connection with your customer:
That will help to tailor your content based on their current challenges.
2-?Effective marketing strategy:
This is the biggest benefit of customer segmentation. If you recognize your customer needs, you will identify?an effective marketing strategy?to improve your communication with your customer.
3- Having qualified leads:
With Customer segmentation, you could generate more leads, to reach the right customers, and start to grab their attention.?
4- Create the best target campaigns:
To resonate with and convert segments of customers.
Conclusion:
Each one in his personal life has some groups, such as friends, colleagues, coworkers, family members, and so on. You won’t communicate with all groups in the same way, because the interests of each group is different.
Apply the same concept with your customers, for?lead generation?and reaching your target audience, take into consideration the main needs of each group, the pain points, think how you could provide solutions for their problems?
This will help you?to meet customer expectations. In addition; we mentioned the four amazing types of customer segmentation (Demographic, Psychographic, Geographic, Behavioral).
It is worth mentioning that, these are not only all types of customer segmentation but they are the most famous types, where the other types are Technographic, Generational and life stage, Transactional, Firmographic.
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Building Manager | Document Control Project Manager l SAP Master Data
3 年I have learned a lot just reading your article, thank you for sharing.
Procurement Expert, FIATA, MBA
3 年I appreciate your contribution in sharing the marketing awareness You are really doing great Keep it up and good luck
Noha Tarek Hafez