Customer Satisfaction Surveys

Part 6 of Services Offered - Customer Satisfaction Surveys

Competition in the retail sector is relentless and aggressive, and for a company to at least maintain, but preferably grow its market share, it has to outperform its competitors.??

To do this, companies have to understand the level of satisfaction that their product or product range has with not only the consumer and shopper, but also with their customers.

At Frontline Research Group we not only look at your product or product range, but we also look at the perceived level of your service from your customers’ point of view.?

We ask questions such as; are your customers happy, in terms of merchandising support, order placement, invoicing, delivery and returns? How well do you stack up, compared to your competitors, with regards to looking after this key component in your value chain?

Our Customer Satisfaction Surveys will collect data from customers and partners, in on-and-off trade, and provide an understanding of the level of satisfaction, as well as the strengths, weaknesses, threats and opportunities of the product or product range.

We will focus on aspects of the supply chain as well as the relationship between the product, and service delivered to the customer. Our objective is to understand and report on Key Business Attributes, such as customer management, category leadership, brand and marketing innovation, as well as the all-important level of Customer Satisfaction.

Frontline Research Group’s service goes beyond just gathering information as, once the level of satisfaction is determined, we make recommendations too.? We recommend what constructs need to be improved and how much these improvements can affect your customer’s overall satisfaction.