Customer satisfaction and business retention

The long-term success of your company depends on your customers. While you may focus on reaching ever more new customers, do you actually care about what your current customers do and think? If not, you should definitely become acquainted with customer retention strategies.

What is customer satisfaction and business retention? In short, it is how well you manage and keep your customers and actually encourage them to come back and buy your products constantly. Believe it or not, retaining customers costs less than acquiring new ones and generates more profit.

1. Invest in multi-channel customer service and Customer-management platforms.

2. Maintain the highest standard of customer service

3. Provide ongoing customer education and training. 

4. Create exclusive content for customers.

5. Build and constantly maintain a cordial relationship with the customer

6. Clearly define and set customer expectations and ensuring quality and service norms.

7. Recognise customers in public-facing content.

8. Collect feedback, act on it and report it to customers.