Customer Retention - the often-overlooked secret to business success

Uspire’s Sales Growth Expert blog series comes from Amanda Downs, our Director of Commercial Leadership. She led sales teams for 19 years in industry and spent 17 subsequent years working as a sales consultant and coach. She designs and delivers our Commercial Academies for businesses looking to energise their sales teams.

In the pursuit of business success, we often invest significant time and effort into marketing, selling, and acquiring new customers. This is crucial, especially in the early stages. But once your business moves beyond that initial phase of attracting new clients, where should your attention shift?

While it's essential to maintain a steady stream of new customers, don't overlook those who have been with you since the start. Are they satisfied with your services? Keeping them happy might just lead to repeat purchases…?

In this blog we’re covering the third stage of our? Sales GROWTH Framework :

‘O is for Optimising Sales Opportunities’

This is about making sure that you have all bases covered in the drive for sales growth. READ MORE to learn how to optimise the opportunities that are right under your nose.

Our Thoughts from the Chair monthly long-reads capture the insights of Colin Wright, Uspire Chair, on current themes shaping the business landscape. Going in-depth in one topic topic, these features give business leaders the context to think and plan.

UK Market & Economic Prospects Under a Labour Government

The Labour Party’s victory does mark a significant shift in the political landscape, with potentially far-reaching implications for the market and economy. This change in leadership is expected to influence economic policies, investor sentiment, and the broader economic environment in several ways.

Although policy changes under a Labour government will take time to materialise, any immediate changes are unlikely. Any future policy changes, such as those outlined in the party’s manifesto, will need to go through the rigorous process of discussion and debate by MPs before being approved by Parliament. Organisations like the Office for Budget Responsibility will closely monitor any financial impact.?

READ HERE for Colin's analysis of the prospects for the UK market and economy under the new Labour government.?

Future-proof your leadership for the transformation era

Our working environment has changed. Have you adapted your leadership style accordingly??

Today, leadership hinges on the ability to influence people to see a vision for the future and empower them to achieve common goals and purpose. This is the new power of competence.

But it is a hugely challenging task when we have dispersed and multigenerational workforces who lack mutual understanding.

Looking at the behaviours and expectations of Gen X versus Gen Z you are witness to a completely different breed.??

READ MORE to get 4 key ways of adapting your leadership style to accommodate the priorities and needs of Generation Z.

27% of sales leaders are missing target, so how do you grab attention and stand out? The Cut Through series of short, purposeful videos is delivered by Mark Francis, sharing the success tactics he's hearing in the market.

Ask Amazing Questions

Want a cool and really effective tip for getting the information you need? Mark shares his secrets for asking AMAZING questions. WATCH HERE

Great Listening Skills

WATCH HERE for a fascinating tip for really enhancing your listening skills ... this really is an Ahhh moment