Customer Referral Methods
Technical Referral Methods
1 ) Introducing the products and services via email is one of the customer referral methods.
2 ) The second method is to create a link that can be used and shared by a broker for notifying others.
3 ) The third method is advertising banners with an exclusive link. The broker posts the banner in different websites and blogs, and a commission is transferred to the broker’s account after every purchase made by the customers.
4 ) QR is another method. You can define the link for everyone as a QR code. When a customer scans the code, it initiates a process thatis similar to clicking on a link.
5 ) Creating a club of customers is another method in which you can define special privilege. This method is a combination of a loyalty rewards system and a customer referral system.
When you define the tools and methods of a customer referral more precise and in order, you will earn more trust from referrers and the possibility for your success will increase. You need to earn people’s trust if you want to persuade them to work with you. Presenting a modern and transparent system to your customer is the best way to earn trust .
Customer referral Through Other Businesses To develop your business, you can involve several groups in your business:
1 ) Collaborate with every active online platform/ social media user. Online pages look for making money. Find people who want to make money in the virtual world and offer them commission in exchange for customer referral. Tell them that the profit for such advertisement is more than the one with Google Ads. Explain to them certain benefits such as being local and how there is high demand for your products. After that, explain the modernity of your system and describe the way a commission is paid through putting out banners in websites and through other various methods you got.
Work with people who have more followers online.
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People with more resources can apply the customer referral methods with higher quality and quantity. For example, you can convince the owner of a grocery store in your neighborhood to refer you customers. You can design a visiting card and write down the code of the referring grocery store. The grocer gives the visiting card to their customers and the customers enter your system using the grocer’s link; then, for each purchase they make, a commission is transferred to the grocer’s account.?
Take those businesses as brokers which have common customers with you.
Another thing to do is to attach charity organizations, associations, unions and big organizations as your affiliate systems. Show them that your system is modern and up-to-date. These institutes have more members and if they believe your system is perfect and fair, they will refer your business to their members and, in turn, refer their families and relatives. This method will get you more clients. For example, let’s assume your products are suitable for hairdressers. You offer the union of hairdressers to inform the members of the union that people who are referred to buy your products through the union will get a 10% discount. You can also pay 10% of their total sales to the union. The union will welcome the idea only if they make sure that you are capable to pull this job. These are some interesting ideas but it’s not easy to implement them. You need to have both robust applications and the knowledge and experience to run them.
Important Points in Convincing Brokers to Cooperate
First of all, it’s of great importance for you to understand the concept. Then, you need to find appropriate implementing methods. Finally, you must explain these concepts to others convincingly to persuade them into collaborating with you. For instance, how can you persuade the grocer or the taxi drivers in the city that if they refer you customers, you’ll definitely pay them a commission? Even people close to you won’t trust you at the beginning and they may make you a promise perfunctorily. To earn their trust, you need exclusive affiliate applications. These professional applications will help you to manage the accounts of customers and commissions; they also earn the referrers’ trust. When a referrer observes your advanced and professional system and realizes that all of the affairs are conducted systematically without any error, they will trust you and refer you new customers. Hold briefing sessions for all of these people and explain each item clearly. These sessions can be held in groups or you can hold a separate session for each of them if possible. If the system isn’t clear and transparent, you will never be able to earn people’s trust so they’d refer you new customers.
At the end of the job, you should always thank people who have collaborated with you.
On the other hand, create an atmosphere for the customers so they find a reason to refer to you through brokers. For example, if the grocer in your neighborhood is your customer referrer, you’ll give 10% discount to your customers; i.e. if a customer makes purchases through the reference link of the grocer, they’ll get 10% discount which, per se, is a drive for your customer to use the link provided by the grocer.
So, when you want to persuade the grocer to collaborate with you in the affiliate system, you should tell them, “You refer me a customer, I give you a special discount which benefits me, you and the buyer.”?
In order to get better and more results from the customer referral system, you can combine it with the royalty reward system.?
In this manner, you give privilege to the broker when a customer is referred. In that case, the amount you give back to the broker is a part of those rewards or for example, using a lottery, you can reward people who are referred through brokers.?