Customer Lifetime Value for Software & Services

Customer Lifetime Value for Software & Services

CLV Model

The customer lifetime value approach is the best way to determine firm value for services oriented companies.  I am reviewing this paper with an eye towards creating a reliable valuation of a product suite.

If you have tips or tricks please share.  Thanks!

Dan Kelly

Visual Asset Management | Seeing Through Walls | Drone and Mapping Specialist | USMC Combat Vet | Former Union Carpenter

8 年

A very enjoyable read Matt.

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