Customer Journey Maps, Market Basket Analysis for a Financial Services Broker, and Customer Segmentation Services

If you are using the summer months to revisit your customer experience strategy, in our August edition of the Simplity newsletter, we bring you tips on how to improve it, based on data and analytics.

Blog post: Customer Journey Maps and How to Create One

Do you need to understand the paths and channels that your customers take, or gain insightful information about your customers for various stakeholders in your company, or highlight gaps in the customer experience, or maybe even all of these?

Bring in your data sources to map the touchpoints and create a customer journey map. We have a new guide as to what these maps are, what benefits they bring, and what is needed to create them. Get started with customer journey maps via our new blog post.

Case Study: Market Basket Analysis for a Financial Services Broker

ChytryHonza.cz is part of the major Czech investments and services broker group DRFG. We provided ChytryHonza.cz with market basket analysis to help them understand the relationships among its products and services so that it was possible to significantly increase sales through their e-shop, online campaigns, and CRM, plus confirm that their sales strategy was correct. Discover how Simplity helped ChytryHonza.cz in our latest customer story.

One of the challenges we faced during the project was analyzing relations for financial services products that are not purchased together, but still be able to provide cross-sell opportunities.

Blog Post: How to Perform Market Basket Analysis for a Business without Physical Products

What happens if you don’t sell physical products, but you still want to perform market basket analysis on the products and services that you do sell? Can this be done? How do you do it? Learn how Simplity dealt with the challenge of performing market basket analysis for a business without physical products, in an article from our lead Business Analyst, Vit Richtr.

Simplity Services: Customer Segmentation

Another way to improve customer experience and your business results is customer segmentation. We can help you classify your customers based on machine learning outputs that will:

• enable you to identify your best clients,
• reveal the actions you need to take to prevent customer churn,
• assist you with targeting your campaigns more efficiently to the segment of your customer base that has the highest probability of responding well to such offers.

Read all about our customer analytics services online and be sure to reach out to us if you need any assistance with customer segmentation.

Join our team… not just for an ice cream!

One of the few ways for us to stay cool last month was with a delicious ice cream… If you have passion for data and experience in sales, maybe you would be a good fit for our new job opening, and could join us for ice cream next time! Please check out the job description for a Senior Sales Representative and apply now!