Customer Journey Map, AI in Retail, Personalized Retail Experiences, Campaigns corner | Monthly Snacks #92

Customer Journey Map: The Uncomplicated Guide

The journey a customer takes from discovering your brand to making a purchase is filled with uncertainties and challenges. Despite its unpredictability, understanding this journey is crucial for businesses that want to enhance customer engagement and boost conversion rates.

A customer journey map is a powerful tool that helps businesses visualize every interaction a customer has with their brand. By mapping out these interactions, companies can identify key touchpoints, understand customer behaviors and emotions, and pinpoint areas for improvement. The latest comprehensive guide will walk you through the process of creating an effective customer journey map, offering practical tips and best practices to help you optimize your customer experience. Read the full article here.

What experts say

Wondering what’s going on in retail lately? We’ve got you covered! Here's a glimpse into the latest insights from retail experts:

A Deep Dive into POS, AI, and Running a Successful Agency

Matt Waller recently engaged in a captivating discussion with Jared Smith , CEO of Kitestring Technical Services . They explored the evolution of point-of-sale (POS) systems, the potential of AI in retail, and the significance of self-care for entrepreneurs.

Jared highlighted the pivotal role of POS systems in retail operations, envisioning a future where technologies like RFID and computer vision revolutionize in-store checkouts. He also emphasized the cautious yet promising approach to AI, advocating for specialized models tailored to industry needs. Want to explore more? Click here.

The Modern Retail Supply Chain: Challenges and Complexities

Julien Vigneau delved into the complexities of contemporary retail supply chains, discussing the challenges posed by multi-channel operations and global crises. He emphasized the role of AI and data analytics in addressing these challenges and highlighted the importance of agility and efficiency in supply chain management.

Julien's insights offer a roadmap for navigating the complexities of modern supply chains, emphasizing the need for advanced planning and the integration of AI and data analytics to achieve success. For more insights, explore Julien Vigneau's publication here.

Statistic Of The Week

75% of consumers are more likely to buy from retailers that recognize them by name and recommend options based on their purchase history. And that's due to the power of personalization in retail, showing that customers appreciate and respond positively to tailored experiences.

Explore our latest article on how to empower your employees with data-driven decision-making to enhance the retail experience here.

Campaign Corner

Jacobs Kronung partnered with Tokinomo Shelfobot for an in-store brand activation campaign across 20 Checkers Stores, owned by Shoprite, South Africa's largest retailer. The campaign ran for 18 days, aiming to enhance shopper engagement and boost brand visibility. Implemented by industry leader Smollan, the campaign received positive feedback on digital platforms and significant social media buzz, with TikTok videos of Tokinomo’s Shelfobot going viral. Learn more about the insights and impact of the Jacobs Kronung and Tokinomo Shelfobot collaboration here.

Dia Espa?a launched the Rock Dessert with Tokinomo’s Shelfobot and Visibubble, creating an engaging in-store experience. This month-long campaign featured the voice of Mario Vaquerizo, a popular Spanish singer, adding a unique touch to the promotion. Interactive elements, including QR codes leading to prizes, caught shoppers' attention, resulting in increased interest and viral success on TikTok. The campaign also gained additional visibility through media coverage by HuffPost . Discover more about how Visibubble increased the visibility of the new Capriccioso Dessert here.

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