Customer Identity & Access Management (CIAM) | Article by Intense Technologies

A Solution to all your Data Challenges

In today’s data-driven economy, companies have access to more data than ever, creating a foundation for organization-wide decision-making. Right data and investment made in data management solutions can improve visibility, reliability, security, and scalability. All this eventually leads the enterprises to scale and gain a competitive edge.

It all starts with data management. With this article, we try to answer the most common questions related to data management and so much more. Let’s begin!

With effective data management, people across an organization can find and access insightful data. Some benefits of an effective data management solution include:

What is data management?

Vast quantities of data require data management, which is a process of collecting, organizing, protecting, and storing an organization’s data to be analyzed for making business decisions.

Reliable information helps make data-driven decisions. Effective data management includes everything from data preparation to cataloging, search, and governance, allowing people to quickly find the information they need for analysis.

And, as we emphasize data management, data management techniques include data preparation, data pipelines, data catalogs, data warehousing, data governance, data architecture, data security, data modeling, and the like.

Unify all your data, align IT with business, and empower all stakeholders

Data management plays several roles in an organization’s data environment, making essential functions easier and less time intensive. How? Let’s take a sneak peek.

1.??????Seamless de-duplication of data

Catering to increased customer expectations and adhering to statutory norms at the same time can be challenging. The customer information might be captured in siloes, along with manual data entry, which cause inconsistencies. A few challenges might include missing, conflicting, corrupted information and data entry errors to match customer information, ever-growing customer subscriptions complicating the de-duplication process, or parameters such as name, and addresses captured differently in every customer interaction. Data management capabilities solves this problem by real-time standardization of legacy data i.e., cleansing to eliminate duplication and other redundancies in customer information. It also helps enterprises by online de-duplicating and establishing existing connections. Also, a successful de-dupe check results in a trigger that can be sent to CRM for service activation, otherwise, the application is rejected, and the distributor is informed. You can read this case study here.

2.??????Visibility –

Easy visibility of data assets helps people find the right data quickly for analysis. And effective data management allows the company to be more organized and productive, allowing employees to find the data they need to better do their jobs.

3.??????Data security –

The large amounts of data that you have at your fingertips helps provide the convenient, omnichannel, and personalized experience that is shown to build revenue and drive loyalty. It is widely used in the corporate world where companies invest money, time, and effort in large amounts to ensure data is secure and used properly. An effective Database Management means it adheres to data privacy and security policies thus helping companies to improve Data Security.

4.??????Minimized data inconsistency –

The Customer identity and access management (CIAM) system enable organizations to securely capture and manage customer identity and profile data, as well as control customer access to applications and services. This helps curtail inconsistency and have uniform access to right data by the employees.?

5.???????Better decision making & Increased end-user productivity –

This has been emphasized since the very beginning, and we couldn’t agree more. Companies can gain a significant competitive advantage if they leverage their data assets effectively. A customer identity management solution with powerful data management capabilities

helps enterprises have a single view of customers across Lines of Business resulting in targeted communication and greater user experience, consolidated communication?of multiple subscriptions across Lines of Business, and reduced costs and improved operational efficiencies of customer communication.

If you’re looking for a single solution to effectively manage the data while avoiding complex silos, talk to our experts today. Our all-in-one approach has helped leading enterprises manage data assets across the enterprise efficiently.?

To know more about our services, Please drop us an email at?[email protected]?and we’ll be glad to set up a connect with you!