Customer Happiness is Virtually Free
Ravi Raman
Publisher—Fast Company Middle East & MIT Sloan Management Review ME | Previously led brands like Bloomberg Bizweek, T: NYT Style Magazine, Wired, KT, & India Today | TEDx speaker | Passionate about sustainability & DEI
My dashboard clock shows 8:55 AM and I am taking the final turn which leads to my office in D3. As I am thinking about the stressful day ahead, one sight always fills me with positivity and optimism.
It is a particular security guard who also doubles up as traffic warden in the morning. While others stick to their job description of ensuring the traffic is smooth, Calvin (I found out his name later), greets you with a broad smile, a big wave, mouthing good morning. He tirelessly did this every day and to everyone. See the video to get the idea.
I often wanted to stop by to thank him or get to know him better. But the traffic behind and day ahead always came in the way. But no matter how sullen I was, the sight of Calvin going about his job in the morning heat filled me with happiness and enthusiasm.
After four months of WFH when I drove back to office, he was nowhere to be seen. After a bit of investigation, I found out that he had resigned (not sacked) & would be leaving Dubai soon. The other guards didn’t have his phone number, so there was no way of contacting him.
Calvin taught me an important lesson that no CRM software, customer data can replace a person who greets you with a genuine enthusiastic smile. I am sure my fellow commuters to D3 would agree.
It would be great if TECOM is able to retain him and retrain others. We all need more smiles and positivity.
Data x Marketing x AI = Growth.
4 年Inspiring!
Private Sector Development Director @ Nazdaher
4 年Calvin is an absolute legend. Brought so much joy every morning. I would often hear colleagues in the office talking about how he brightened up their day when they just felt they weren't up for it or were having a bad morning.
Marketing and Media professional
4 年Thank you for sharing Ravi Raman! How one person's attitude can create a ripple effect, this post is proof of that. Hope he has been retained by D3, we need more of Calvins today
Senior Brand and Marketing Professional
4 年Calvin is amazing. Sends off good vibes in the morning reflecting d3's true spirit
Videographer/Photographer
4 年Hi Ravi! You can check out this video we made with Calvin, we think you'll like it ?? https://www.instagram.com/tv/B65MCTxpi_m/?utm_source=ig_web_copy_link