Customer Growth Unlocked (Book) by Mark A Preston

As a small business owner, have you ever wondered why some businesses thrive while others struggle to get noticed? The answer often lies in one critical area: customer growth. In a world brimming with competition, the ability to attract, engage, and retain customers isn’t just a skill—it’s your pathway to sustainable success. That’s where Customer Growth Unlocked steps in, offering an actionable guide for SMEs looking to grow strategically.

Written by me, Mark A Preston, a Customer Growth Coach & Speaker, this book distils over two decades (since 2001) of real-world experience helping SMEs unlock over one million new customers. It’s designed for small business owners who want more than theory—they want results.

What Makes Customer Growth Unlocked Different?

Unlike traditional business books, Customer Growth Unlocked doesn’t drown you in jargon or abstract strategies. Instead, it delivers 101 relatable customer growth challenges, each told through carefully crafted stories that guide you through the complete customer growth journey—from laying a solid foundation to turning loyal customers into advocates.

Each story is inspired by real-world scenarios I’ve encountered while working with businesses just like yours. These aren’t cookie-cutter solutions; they’re tailored, actionable steps that can be adapted to your unique situation, regardless of your industry.

Why Small Businesses Love This Book

This book isn’t just about solving challenges; it’s about avoiding the pitfalls that many small business owners unknowingly fall into. At the end of every chapter, you’ll find:

• Common pitfalls to avoid, helping you sidestep costly mistakes.
• Checklists to keep you accountable, ensuring you stay on track with your growth goals.
• Customer growth workflows, offering clear, step-by-step processes to implement.
• Seasonal opportunities, helping you maximise growth during key times of the year.

And for those who want to take it even further, there’s a quarterly accountability checklist—a tool designed to ensure your customer growth journey never loses momentum.

Who Is This Book For?

Customer Growth Unlocked is written for the heart of small business: those who are ready to roll up their sleeves and make meaningful changes. Whether you’re running a local service, managing an ecommerce store, or growing a manufacturing business, this book is your go-to guide.

It’s perfect for small businesses who:

• Want to attract more customers without relying on expensive marketing campaigns.
• Are tired of generic advice that doesn’t align with their business goals.
• Need a structured yet flexible approach to grow sustainably.

What You’ll Gain from Customer Growth Unlocked

1. Clarity: Understand what truly drives customer growth and where to focus your efforts.
2. Confidence: Learn from relatable stories that show you’re not alone in facing challenges.
3. Simplicity: Get practical, actionable solutions that are easy to implement.
4. Momentum: Stay motivated with inspirational quotes and a clear roadmap for your growth journey.

Ready to Unlock Your Small Business’s Potential?

Customer Growth Unlocked isn’t just a book—it’s your partner in navigating the challenges and opportunities of small business growth. The strategies within have been crafted from years of experience working directly with SMEs, enabling them to thrive and grow with confidence.

Don’t just dream of growth—unlock it.

Grab your copy of Customer Growth Unlocked today, and let’s work together to build the thriving business you’ve always envisioned.

Why Wait? Your Growth Journey Starts Now

If you’re ready to attract more customers, overcome growth challenges, and take your business to the next level, this book is for you. Every page is designed to help you grow strategically, avoid common pitfalls, and build a business that not only survives but thrives.

Don’t let your competitors take the lead. Take charge of your customer growth journey with Customer Growth Unlocked—because your success story starts here.