Customer feedback reviews - why is it important to listen to your customers

In this digital age, customer reviews are the bee's knees for businesses - and it's not just because they provide valuable feedback. They also have a major impact on Search Engine Optimization (SEO).

Search engines such as Google favour customer reviews because they give honest and unbiased opinions about products and services; ultimately because it helps potential customers make informed decisions. Additionally, they’re far more likely to show businesses with tonnes of reviews at the top of the SERPs, which could enable you to attract a significant amount of organic traffic.

The bottom line is that if you want to get noticed online, customer reviews are a total game-changer.

Here's how reviews can have a dramatic impact on SEO:

Helps rank your site for long-tail keywords

Long-tail keywords are those super specific three or more-word phrases that people use to search for exactly what they want. Instead of just searching for "marketing agency," someone might search for "social media marketing agency" to find exactly what they're looking for.

And here's the kicker: if you use those long-tail keywords on your product pages, you're more likely to make a sale because you're giving the customer exactly what they're searching for.

Interestingly, reviews often feature those longer search terms too because customers describe their purchases in detail.

This is great news for your business because it means that when potential customers search for similar things, they're more likely to stumble upon your website. Additionally, as reviews come with a trust factor, Google will always trust your customers' opinions more than your website's content.

Promotes new content for search engines

Search engines are always on the lookout for new content because it shows that your business is still up and running and staying relevant. Creating new content also gives you more opportunities to rank for different keywords.

In this case, reviews are your secret weapon!

Not only are they easy to incorporate onto your site, but they're also super powerful. However, search engines are looking for more than just any old review. They want to see a variety of reviews that are high-quality, diverse, and frequent. So, having 1,000 two-word reviews from over a year ago won't cut it! Instead, it's better to consistently get 50 great reviews every month to really impress those search engine algorithms.

Drives traffic to your website

Did you know that a whopping 87% of shoppers start their product search online? That means they're typing relevant keywords into search engines and sifting through thousands of results to find what they're looking for.

As a brand, you only have a few seconds to catch their attention and convince them to click through to your website. But here's the good news: having reviews readily available in the search results can instantly make your entry more enticing. Not only that, but it gives you more chances to reach those shoppers during the most crucial stage of the buying process. 

Additionally, 48% of people will visit a brand's site after reading a positive review. – but it’s not just about getting more traffic (although that's always a good thing). Reviews can lower your bounce rate and increase consumer knowledge and brand trust. That means people are more likely to spend time browsing your site, which increases the chances that they'll be convinced to make a purchase.

Get in touch

So, if you're not already encouraging your customers to leave reviews, now's the time to start! It could be the key to grabbing the attention of those online shoppers and boosting your brand's visibility. Here at BeeBrilliant Marketing, we can help you get started on your marketing journey and provide you with extra support to help your website reach the top spot on SERPs.