Customer Experience Optimisation Insights - September Edition

Are you enhancing your experimentation program with the power of AI?

In this edition, we’re excited to announce our MarTech London event on Wednesday, October 16th, featuring guest host Iqbal Ali—a trailblazer in utilising AI for Experience Optimisation, CRO, and experimentation.

Additionally, we’ve rounded up our latest articles, including a blog that walks you through the steps to effectively govern digital properties using Adobe Target, as well as the final chapter in our 6Ws series—key questions to ask for successful personalisation.

Dive in and share your thoughts!

September Highlights

• Featured Event - MarTech London October 2024 - Smart Experimentation: Leveraging AI to Supercharge Experiences
• Featured Article - Building Safe and Secure Engaging Experiences – The Importance of Controlled Access in Experience Optimisation
• Featured Resource - Tealium: Winning in the Era of Differentiation (whitepaper)

Upcoming Events

MARTECH LONDON - OCTOBER 16TH

Smart Experimentation

Leveraging AI to Supercharge Experiences with Iqbal Ali

Engage with industry peers and learn from guest host Iqbal Ali as we dive into practical strategies for leveraging AI to enhance customer experiences.

Whether you’re looking to streamline decision-making, boost personalisation, or optimise engagement, this meetup offers insights into the latest tools and techniques that are shaping the future of marketing.

Date: Wednesday, October 16th

Time: 6:30pm - 8:30pm BST

Location: London, UK (venue TBC)

REGISTER NOW

MORE UPCOMING EVENTS

• DMEXCO - September 18 - 19 (Cologne, Germany)
• Technology for Marketing - September 18 - 19 (London, UK)
• UxCON - September 19 - 20 (Vienna, Austria)
• The Anti-Conference. AI, Marketing & Sales Transformation Decoded - October 17 (London, UK)
• MarTech World Forum - October 30 - November 1 (London, UK)
• Contentsquare CX Circle World Tour - Multiple Dates (Multiple Locations)

Know of another event that should be on this list? ?Email us at [email protected].

Articles and Insights

FEATURED ARTICLE

Building Safe and Secure Engaging Experiences – The Importance of Controlled Access in Experience Optimisation

This blog guides you through steps to achieve effective governance of digital properties using Adobe Target, to ensure precise experience optimisation and to avoid accidental updates that could disrupt user experiences.

READ ARTICLE

FEATURED ARTICLE

WHAT – Q5 of 6 Key Questions to Unlock Personalisation

Explore the third aspect of the second question, which is essential for unlocking personalisation: determining WHAT the experience will be delivered.

READ ARTICLE

MORE READING

• Cross-Device Harmony: Crafting Engaging Visitor Experiences Without Marketing Fatigue
• Google Backtracks on Cookie Depreciation Plans But the Market Has Already Pivoted
• WHEN – Q4 of 6 Key Questions To Unlock Personalisation

Resources

FEATURED RESOURCE

Tealium: Winning in the Era of Data Differentiation

Learn how to turn data into a competitive advantage and your most valuable asset with Tealium’s free Winning in the Era of Data Differentiation whitepaper.

ACCESS NOW

MORE RESOURCES

• Pre-Experiment Checklist - Dexata (Downloadable PDF Resource)
• AI Playbook for Experimenters - Convert.com (Downloadable PDF Resource)
• 100 Generative AI Use Cases - Generative AI (Downloadable PDF Resource)

Know of another resource that should be on this list? ?Let us know us at [email protected].

We appreciate your presence in the Dexata community. and are proud of being your reliable source for customer experience insights. Should you have any feedback or particular topics you'd like us to address, please don't hesitate to contact us at [email protected].

Here’s to growth and elevating customer experiences!

The Dexata Team