Customer Experience Optimisation Insights - January 2025 Edition

Hello there,

Happy New Year and welcome to 2025! We’re thrilled to kick off another year of innovation, collaboration, and growth here at Dexata. Building on the strides we made together in 2024; we’re excited to discover what 2025 will bring. Whether you’re looking to elevate your marketing technology strategies, explore the latest industry insights, or connect with peers at can’t-miss events, we have plenty in store to help you start the year strong.

In this January edition, you’ll find a look at upcoming MarTech happenings, insightful articles from thought leaders, and resources designed to empower your team and fuel your success. We’re excited to be on this journey with you—here’s to a remarkable new chapter in 2025!

Upcoming Events

Kick off 2025 with exciting opportunities to learn, connect, and thrive at these can’t-miss events:?

• CRO Belgium meetup: Experimentation culture, Belgium, (21st January 2025)
• Experimentation London Meetup #3, London, (22nd January 2025) ?
• Data-Driven Strategies for Retail Success, Online, (23 January 2025)
• Superweek, Hungary (27-31 January 2025)
• Chief Data & Analytics Officers, (February 12-13, 2025) ?

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Check Out Our 2025 Calendar To get a more detailed version of upcoming MarTech, Marketing and Experimentation events, refer to?Dexata?MarTech Events Calendar.

And watch out for our next MarTech London event – details to come in January!

VIEW EVENTS

Featured Article

Top 8 MarTech Predictions for 2025

by Charlie Nicholls

Curious about what 2025 has in store for MarTech? Our CMO Charlie Nicholls dives into the Top 8 MarTech Predictions for 2025, exploring trends that will shape the future of marketing technology. Stay ahead of the curve with actionable insights and strategies.

VIEW ARTICLE

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More Articles by Dexata

• Troubleshooting Guide for Adobe Target Server Side Personalisation and Delivery: Guide to Adobe Target server-side challenges, covering delivery issues and content display, for seamless personalisation.
• HOW – Q6 of 6 Key Questions to Unlock Personalisation: The article highlights the power of collaboration in delivering effective personalisation. It emphasises advanced delivery methods, ongoing experimentation, and AI/ML to drive meaningful results.
• Cross-Device Harmony: Crafting Engaging Visitor Experiences Without Marketing Fatigue: ?Cross-device frequency capping prevents marketing fatigue among multi-device users. It underscores coordinating messages across all devices to maintain engagement without overwhelming audiences.

Other Expert Reads

• 5 principles for a smoother, more successful CDP deployment: Integrate the CDP with existing tools, ensure data reliability through planning, establish data processes, involve key personnel, and align with the broader MarTech stack.
• Measuring Product Impact Without A/B Testing: Discord used the synthetic control method to evaluate its Voice Messages feature by comparing treated regions to weighted untreated ones, avoiding network effects and A/B testing issues.

Featured Resource

Tealium: 2025 State of Customer Data Report?

Did you know that 92% of CDP users report achieving business objectives, compared to 78% of non-CDP users? Our partner Tealium surveyed over one thousand business professionals in various industries + departments and learned what they say they do to get ahead of competitors. Now, you can access the insights from that data.

VIEW REPORT

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More Resources

• Adobe Target Commands and Profile Scripts Cheatsheet - Dexata (Downloadable PDF)??
• Pre-Experiment Checklist - Dexata (Downloadable PDF)??
• Ideathon Framework - Dexata (Downloadable PDF)??

Explore Our Resources Page??

Want more insights? Check out our Resources Page for access to all past newsletters, guides, and articles that can power up your marketing strategy.??

Got another resource that should be on this list? Let us know at [email protected].??

Featured Product

NEW Teavaro: Seamless WordPress Personalisation Solution

Teavaro’s WordPress personalisation solution leverages over a decade of first-party data expertise, offering universal identity resolution, real-time data activation from CRM and CDP systems, and seamless GA4/360 integration. Its plugin enables personalised content management with built-in analytics, while paid media activation enhances audience matching using customer data and the Universal Marketing ID across Google Marketing Platform tools.

FIND OUT MORE

We appreciate your presence in the Dexata community. and are proud of being your reliable source for customer experience insights. Should you have any feedback or particular topics you'd like us to address, please don't hesitate to contact us at [email protected].

Here’s to growth and elevating customer experiences!

The Dexata Team

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