Customer Experience & Growth

Ecommerce has experienced a quantum leap during the COVID-19 pandemic, more and more businesses are going online to full fill their customer needs remotely and keep increasing their revenues. As a result, the idea of e-commerce became very convenient to many customers making their lives easier. A global survey shows consumers are more likely to continue shopping online even post-COVID-19.?

With this increase in demand, the number of competitors online stores are increasing rapidly and it’s important to make your website standout to keep your customers satisfied and even attracting more of them.?New research proves that consumers are expecting, if not demanding, highly personalized experiences. And the good news, for those businesses that can deliver such an experience, is that customers are typically willing to spend more when they receive such custom-tailored service.

At Grow Digital we can help you give your customers what they need using personalized recommendation engines for your website.?We offer you the integration of XGen’s AI engine that gives your customers a completely unique and personalized experience.?The engine can analyze your customers data and recognize specific patterns and regularities with the help of self-learning algorithms. In this way, data can be linked with one another, and conclusions and predictions can be made. These developments are very interesting for the marketing sector. The automated action of the tool for evaluating data or communication supports your company in knowing its customers and target group as precisely as possible and in addressing them personally.?Online personalization benefits both users and service providers. Successful personalization anticipates users’ intentions and reduces their navigation (number of screens) and selection efforts (number of taps and inputs).