The Customer Experience After Apple Vision Pro

Apple Vision Pro was announced on June 5, 2023, at WWDC 2023 and its official launch is expected for Q1 2024. But I can confess to you that the first official video made my mind blow with the number of possibilities that we will have with this new advent.

If you are not updated with the last news about the Apple Vision Pro, you can check it out below:

Apple Vision Pro is a mixed reality headset that is still in development. However, it has the potential to revolutionize the way we interact with technology. It could change the way we shop, work, and learn. I am going to share in this article some thoughts that I have about how we will live with this technology when it become accessible.

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One of the most exciting aspects of Apple Vision Pro is the potential for immersive and interactive customer experiences. For example, consumers could use the headset to try on clothes or makeup virtually before they buy them. They could also use the headset to take a virtual tour of a store before they visit in person. Have you ever thought about your website starting to have a showroom? How would it be like? Where you will organize all categories, how will work the new customer’s purchase funnel and decision making?

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This could lead to a number of benefits for consumers. For example, it could help them to make more informed purchases. It could also help them to save time and money. Additionally, it could make shopping more fun and engaging.

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How the customer experience of Apple Vision Pro could be different from traditional shopping:

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Virtual try-on: Consumers could use Apple Vision Pro to try on clothes or makeup virtually before they buy them. This could be especially helpful for consumers who are shopping online or who are looking for a specific size or style.

Virtual store tours: Consumers could use Apple Vision Pro to take a virtual tour of a store before they visit in person. This could help them to get a better sense of the store's layout and inventory.

Product recommendations: Apple Vision Pro could use artificial intelligence to recommend products to consumers based on their interests and preferences. This could help consumers to discover new products that they might not have found otherwise.

Augmented reality instructions: Customers could receive augmented reality instructions for assembling furniture, using appliances, or performing other tasks. This would make it easier for them to understand how to use products and get the most out of them.

Spatial shopping: Customers could shop for products in a virtual store that is overlaid on the real world. This would allow them to see products in their own environment and interact with them in a more

Virtual home tours: Customers could take virtual tours of homes before they buy or rent them. This would allow them to see the inside of the homes without having to physically go there.

Augmented reality measurements: Customers could use augmented reality to measure the dimensions of a home before they buy or rent it. This would help them to determine if the furniture they have will fit in the home.

Virtual staging: Customers could see how a home would look with different furniture and decor. This would help them to visualize how they would use the space. natural way.

Virtual travel experiences: Customers could experience different destinations without having to leave their home. This would allow them to see the sights, sounds, and smells of different places without having to spend money on travel.

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Creating an immersive and interactive experiences in other areas, as Customer Support, Training and Demos:

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Remote learning: Students could use Apple Vision Pro to attend virtual classes or take online courses. This could help them to learn in a more engaging and interactive way.

Virtual collaboration: Teams could use Apple Vision Pro to work together on projects in real time, even if they're in different locations. This could help them to collaborate more effectively and efficiently.

Virtual entertainment: Consumers could use Apple Vision Pro to watch movies, play games, or attend concerts. This could help them to enjoy entertainment in a more immersive and interactive way.

Product demos: Customers could watch product demos in augmented reality. This would allow them to see how products work and how they would benefit them in their own lives.

Virtual customer service: Customers could interact with customer service representatives in augmented reality. This would allow them to get help with products and services in a more immersive and interactive way.

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The customer experience of Apple Vision Pro is still being developed. However, the potential for immersive and interactive experiences is significant. This is already a project that will be launched in a couple months, but imagine with me how our market will be when this kind of technology be available to the big public.

The technology will need to be refined before it is ready for widespread adoption. However, the potential benefits are significant.

The experience will be different for everyone. Some people may find it to be more immersive and engaging, while others may prefer the traditional way of interacting with technology. What kind of customer are you?

Businesses that are early adopters of Apple Vision Pro could gain a competitive advantage. They will be able to offer their customers new and innovative experiences.

Overall, the customer experience of Apple Vision Pro has the potential to be very different from traditional customer experiences. It could be more immersive, interactive, and engaging. This could lead to a number of benefits for consumers, businesses, and the industry as a whole.

Ladies and Gentleman, we have arrived to the new big Apple launch for this generation! Welcome to an immersive ultra-tech experience.

"The Internet will disappear into the background, like electricity. It will become so ubiquitous that we will take it for granted. We will no longer think of the Internet as a separate entity, but as an integral part of our lives." - Kaku, Michio, 2011.

What opinions do you have about this new technology arriving, and what else possibilities we are going to have through it? Write your comments!