Customer Excellence in The Sales Summit
Janice B Gordon Keynote Speaker Pardavimu Formule Lithuania

Customer Excellence in The Sales Summit

Pardavim? formul??was my biggest speaking event with 1800 delegates, so I can tell you I was nervous.??

Three months before the event, I would think about it and get nervous; all the ridiculous what-ifs were racing in my head. But the closer I got to the event, my nerves relaxed, and it was all about the logistics.?

I was grateful I had my good friend and colleague, Bev Hancock, with me; speaking internationally may seem glamorous, but it can be a lonely affair.

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I remember reading Patricia Fripp Presentation Skills Expert newsletter about dealing with nerves before a presentation, and now I always stand on the stage, ideally the day before my presentation. Knowing what it feels like and making the stage your friend is essential and one less thing to deal with on the day.

????Once I waited so long for my turn to present, my legs felt like lead, and my energy was low. I never make this mistake and now walk around before going on stage.


Preparing for Pardavimu Formule.

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Here are six tips to ensure your nerves do not control you during your presentation:

  1. Picture yourself rocking that presentation, feeling like a total superstar. I imagine I am Oprah!
  2. Take deep breaths to let that tension melt away.
  3. Pump yourself up with positive self-talk, reminding yourself how awesome you are.
  4. Connect with your audience by making eye contact with the whole room and consciously remember to smile.
  5. Kick off your presentation by opening with something attention-grabbing and captivating.
  6. Spruce things up with engaging visuals that fit the size of the audience, and less is more on a slide is more powerful.


If you are not nervous, you are either dead or as bored as the audience will be. Embrace your nervous energy and convert it into enthusiasm and energy you give the audience. ????

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The venue was excellent the calibre of speakers too.?Dainius Baltru?aitis?and his team do a fabulous job in staging and hosting. I have never met any conference organiser so calm and relaxed at an event, and Danius made it all the more fun.

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It is a relief to be able to be myself and have fun, and I certainly did at?Pardavim? formul?. I love getting into the audience and talking to as many delegates as possible, and I loved the warm reception and conversations during the breaks. My social media engagement demonstrates this and went nuts??.

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In my keynote - What can you do to be the best choice in the eyes of your customers, I shared three practical strategies and three stories:

1.????Priority

2.????Simplicity

3.????Futureproof customers.?

The feedback was delightful; I was quoted on LinkedIn, "Price is what customer pays. Value is what your buyers must buy. Simplicity earns a Premium." Another messaged, "Thank you for inspiring speech??"


Janice B Gordon with Speakers Pardavimu formule

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The programme of Speakers at?Pardavim? formul??in Vilnius, Lithuania, was impressive:

Steven Van Belleghem?- Building customer partnerships by reducing friction.

Darius Pietaris?- Chemistry with your customers.

Lee Warren?- Getting your customer to do almost anything.

Gediminas Galkauskas?- E-commerce and not making customers work so hard to give you money.?

Deividas Mata?iūnas?- The capabilities of AI in the traditional sales process.

Indr? Radavi?ien? PhD?- You can use negative emotions to sell without discounting.

Darius ?ibonis ?????????– The traditional sales process.

Aida Rafanavi???- Why is Monday a lousy day to "close" the sale?

Tomas Kri??iūnas?– Great story about what can happen in Sales.

Ken Hughes?– The blue dot consumer.

Dr Kristupas Sabolius – Only 8% separates imagination and reality.

Dr Tali Sharot – Influencing decision-making with the joy of anticipation.

Dave Birss?– Good friction in exclusivity.

Donald Duskinas?– 54% of body language is in the voice.

Haroldas Nauseda?– Luck versus success.

Balys Virsutis?– Aka Malcolm Gladwell, 10,000 repetitions to mastery.

Dr Loreta Vaicekauskiene - Sociolinguist, delivered a very humour presentation.

My absolute highlight was meeting and sharing a hug with Chris Gardner, who oozes leadership and charisma. Sharing many lessons from his Mother and insights from his books Start Were You Are and Permission to Dream.

Janice B Gordon with Chris Gardner Pardavimu formule

I enjoyed experiencing the professionalism of?Giedr? Kapo?ien?, and I loved being interviewed by?Kotryna Kurt,?Linkedist Courses Academy.


Janice B Gordon being interviewed Pardavimu formule


I always learn a lot from watching and listening to other keynote speakers' presentations.

Two tips Sales professionals can learn to enhance their sales presentation skills:?

  • I continue to improve my storytelling engages my audience. The more salespeople can incorporate storytelling into their sales presentations to create an emotional connection, framing the products or services within a story that resonates with the buyer's needs, priorities, and aspirations will increase success.


  • I aim to deliver impactful presentations to capture and hold the audience's attention. An effective using of body language to convey messages with clarity and confidence is a technique that will enhance salespeople's communication and presentation skills to be more engaging and persuasive.


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This trip was an experience. This is why I love to travel the world and share my content with the sales community. I believe it is the highest honour to educate others and learn from shared experiences.

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Travelling with my friend Bev Hancock , who supported me during the event and took many of the photos that captured the experience. After the fabulous event, we explored Vilnius's old City further with a walking guided tour and visited the Museum of Occupation and Freedom Fights. I love the history and the pride in the culture.

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Janice B Gordon withBev Hancock enjoying Lthuania post Pardavimu formule.


I am grateful for the welcome and warmth; it was a delight to gain access to Lithuanian humour and experience so many delightful people.

??Thanks to Mindaugas Reinikis, GTD recommendation, we even got a lift to see Kaunas, met professional basketball players, and joined a motorbike convention. ??

You never know whom you will meet and what you will see when you are open to experiencing everything :-).

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Thank you to?#Pardavim?formul?, the organisers; Mantas Bartu?evi?ius, the MC was amazing,?Dainius Baltru?aitis?Arturas Laucius?Giedr? Kapo?ien?, and to Vilnius and Kaunas Lithuania, until I return.



About Us

Learn more to extend the conversation:

1. Subscribe to this free newsletter called?Revenue Growth Revved-Up?so that you will receive the subsequent editions! Find the subscribe button above ?? or?here.

2. Connect with (me)?Janice B Gordon.

3. Check out?Janice B Gordon's speaker website?and message for speaking opportunities.

Janice B Gordon, The Customer Growth Expert, founded Scale Your Sales Podcast and Framework, which helps sellers grow revenue through customer excellence and sales. Listed as LinkedIn Sales 15 Innovating Sales Influencers to Follow, 2021. Janice B Gordon is a Consultant, International Speaker, Educator and Facilitator, author of Business Evolution: Creating Growth in a Rapidly Changing World and co-author of Heels to Deals: How Women are Dominating Business to Business Sales.

?4. We focus on helping you SCALE your customer opportunities by evaluating and closing the gaps in your people, process, and profits. Scale Your Sales enables you to understand what your buyers want and allows you to create the best sales environment to deliver excellent buyer experiences that will retain and build your strategic relationships and sales revenues. For more insights, check out?Scale Your Sales.?


#ScaleYourSales #Keynote #Lithuania

Andrea Waltz

Co-Author of Go for No! | Speaker & Virtual Trainer. Helping professionals transform their mindset on rejection to boost sales, serve confidently, and achieve success. | Follow & ?? for NOtivation! #GoForNo

1 年

Great tips Janice, I too find getting on that stage for the AV check takes away a lot of nervousness because you know what to expect. Well done and congrats on this milestone!

Carole Mahoney

Sales Analyst | Author & Speaker @ Buyer First | Founder @ Unbound Growth

1 年

love that fierce photo of you Janice! And to be surrounded by so many that are focused on the customer, inspiring!

Bev Hancock

I help leaders Walk the Talk and have the conscious conversations that shape the future and leave a legacy.

1 年

A stunning summary of an awesome experience. You rocked the stage

Sandra Long

Author of "LinkedIn for Personal Branding"| LinkedIn Top Voice | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" l Let’s Amplify Your Brand and Event

1 年

Being nervous means you care a LOT. I am 100% sure you rocked it as you are a real professional Janice B Gordon - Customer Growth Expert FISP FPSA FRSA

Lisa Magnuson

"In complex sales, where the Art of persuasion, the Heart of empathy, and the Science of strategy seamlessly blend, extraordinary results are inevitable." – Lisa D. Magnuson, Chief Sales Strategist

1 年

What a lineup! I wish I could have been there.

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