Customer engagement: How 4.screen connects consumers and brands
4screen 's intuitive in-car communication platform is about connecting brands with customers through the in-car screen. A world-first, our product enhances the driving experience while boosting brand awareness and customer engagement for businesses.?
The goal for any successful business should be to have a strong and lasting relationship with their customers; a relationship that transcends one-off transactions or interactions. That's why offering a valuable customer engagement experience is vital to longevity in any industry.
By forging a positive relationship, businesses encourage brand recognition and loyalty from patrons.
Fortunately 4.screen can assist partners in this goal by allowing them to create effective communication campaigns via a unique channel - the in-car screen.?
What is customer engagement?
Customer engagement can be defined simply as the interactions between you and your customers. These conversations happen across various channels, such as in-store or online, and strengthen the consumer-business relationship. It isn't solely about profits. But over time a successful business fostering valuable customer conversations will experience beneficial feedback like return business and positive brand sentiment.
Why customer engagement is a key business objective??
It's important to remember that customer engagement is not a one-way conversation with the business engaging its customer. It's also about empowering people to interact with your brand or service.?
The way in which these conversations occur between a business and their target audience can have a huge impact. For example, an Accenture pulse check report found that 91% of consumers are more likely to shop with brands that recognise and provide relevant offers and recommendations.
Further proof of the benefits of top quality customer communication is this Think With Google survey, which found that by offering customer discounts or deals, a business can reclaim 30% of lapsed customers. It's clear that it is important to know your customer and provide them with relevant information that actually matters to them. Generic, one-size fits all communication just won't cut it.?
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How 4.screen enables customer engagement:
The impact of the traditional interrupt and repeat model of advertising is all but over. The logic behind such mass, non-tailored communication is that many people will view or hear the content. However, at 4.screen we believe in providing people with information that actually matters. The driver experience is important to us; so we've built an interactive in-car platform that is data and driver safe.?
The 4.screen in-car platform allows businesses to create tailored campaigns that can be communicated via the in-car screen. Meanwhile, drivers have the freedom to discover information about their favourite brands or services. It's a two-way street.?
Through the in-car campaigns, businesses can segment their target audience and analyse the impact of their communications. The results are useful customer-brand engagements instead of irrelevant mass marketing.??
4.screen integrates into any in-car navigation or infotainment screen, enhancing the technology already in the vehicle. Once partnered with 4.screen, brands or services have the opportunity to appear as Branded Pins on the in-car navigation screens.?
The pins allow drivers or potential customers to not only discover their favourite brand locations but to also receive information and claim exclusive offers. We help businesses provide value to customers in-car.
4.screen also allows partners to join a network of world-leading brands on the in-car Search bar. It means customers are empowered to discover the brands and businesses they care about. And since the in-car communication is location based, drivers only receive information about opportunities surrounding them.?
You see, we don’t do distractions. No pop-ups. No boring ads. Just information that matters, in a smart way. Already top businesses are reaping the benefits of communicating their product or service to their target audience via 4.screen.?
Like what you hear? Check out out our website to see how your business can join the smart mobility revolution and reach customers via a new channel - the car: www.4screen.com