"The Customer Copernicus: How to be Customer-Led" by Charlie Dawson and Seán Meehan
The Marketing Book Podcast
Weekly interviews with authors of new marketing and sales books. The podcast concluded in 2024 after 502 interviews.
About the Book
Some companies are great for customers – they care and change whole markets to work better for the customers they serve.
Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely?
They have also enjoyed huge business success, growing and making plenty of money.
The Customer Copernicus answers the following question: if it’s obvious and attractive, why is it so rare?
And then it answers a second question because Tesco, O2, and Wells Fargo were like this once. Why, having mastered it, would you ever stop?
Because all three did, and two ended up in court.
The Customer Copernicus explains how to become and how to stay customer-led.
Essential reading for leaders and teams who want their organizations to stay competitive by developing a more purposeful and innovative culture.
About the Author
Charlie Dawson is the founder of The Foundation, a London-based consultancy established in 1999 to help organizations become customer-led to generate more decisive and sustained commercial success. He started his career in advertising.
And, interesting fact – he earned an engineering degree from The University of Cambridge!
Listen to the Interview…
Links…
Senior Customer Marketing Leader | Comms specialist | Strategy development | Driving Brand love | CX optimisation | People Leader
9 个月I enjoyed it, thanks! a good reminder about speaking and listening to the customer, do what genuinely makes customers happy - not the business financials.
Helping leaders to create GLUE | Educator | Keynote Speaker | Author | Find out more at johndore.me
10 个月Thanks for the shoutout for GLUE! Books remain great ways to explore and wrestle with complicated issues, so thanks for the listings included here as well.
Founding Pro @ Profoundly | HubSpot Creator/Coach | CRM, RevOps, CX | Customer Platform Fanboy | Partner, Convey, Deliver Value-First
10 个月This was a great listen. I loved the concept of "burningness" and the journey through pain, fear, and ambition. Would love to check it out but I do not see it on Audible. Is there an audio version available somewhere, Charlie Dawson?