The Customer Connection

Good marketing requires a deep dive into the mind of your ideal customer.?The first step is discovering their identity-personality, values, likes/dislikes, etc.?

• What’s their gender/age/relationship status??
• Do they have children? How many? How old are they?
• What’s their education level?
• How do they earn money?
• What does a typical day look like for them?
• What are their hobbies?
• How do they relax?
• Favorite books/podcasts/blogs/magazines?
• What are their favorite social media sites?
• Other important information about their lifestyle?

PRO TIP: Find an actual photo of your ideal customer. This gives you a clear picture of who you’re talking to when creating content.?

The second step in getting to know your ideal customer is speaking to their one big problem or desired transformation.?

• What is their biggest pain point?
• What keeps them up at night?
• What is their biggest desire?
• How do they talk about their problems/dreams?
• What solutions/transformations are they looking for?
• How do they talk about potential solutions/transformations?

Questions like these will help you capture their deepest needs/desires in your content, allowing your ideal client to feel seen and heard.?

The third step in getting to know your ideal customer is uncovering their mindset/beliefs about their problem/potential solution.?

• What do they believe about their problem?
• What do they believe about potential solutions?
• What do they believe about themselves/others?
• What do they believe about you/your product?

Knowing the answers to these questions will help you address any objections they may have about purchasing your offer.?

These 3 steps are key to customer connection:

1. Discovering their identity
2. Speaking to their one big problem/desired transformation
3. Uncovering their mindset/beliefs about their problem/potential solution

And customer connection is key to making sales!

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