Customer centric vs. Sales Centric org

Sales is an important function in any org. However, when sales becomes the dominant or supreme function it can create problems for long term vision of the org. This is not uncommon given the promoters are usually not involved in the day to day working of the org and try to create a distance between themselves and rest of the org. In that scenario sales team has the most direct access to promoters/CEO. Particularly in Indian set up where the culture of command and control has prevailed this is very common. 

While setting up a business the most subtle and most important ingredient a leader can deliver is right culture. And while Sales centric org might work in the short run the leader needs to stand ground for a customer centric org. There is a good chance that this will not fly with the promoters but I think that is a call worth taking. At the heart of it is the question for the leader: Are you there for salary alone or you want to create a long lasting legacy.  I just laid out my thoughts in tabular format (so that it takes less words). I hope to deliver the org on the left at some point in its truest sense.