Customer-Centric Insurance for SME: using new tech in a traditional industry
From sales to claims to servicing,?every interaction?with policyholders is an?opportunity to build trust?and loyalty. Unfortunately, many?insurers struggle?to create a?truly customer-centric experience?for SMEs clients. In this article, we’ll explore?how new technologies can help ?insurers overcome these challenges and deliver the kind of personalized, efficient service that?SMEs demand.
What is customer-centricity and why should insurance professionals care about it?
Customer-centricity ?is a new approach to business insurance that prioritizes meeting the needs and expectations of customers. In the insurance industry, this means...
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