Customer Buying Habits

According to Jay Baer, coauthor of The Now Revolution and author of Youtility, “directories and references are the new and future marketing.” People consume and average or 10.4 pieces of information before making a purchasing decision. Because people are consuming so much information before making a purchase, referrals and online directories play an increasingly important role in the buying process of consumers.

Being listed as a trusted and recommended partner validates your business and increases your chances of landing a new customer. 

Advertising in online business directories is a great way to increase exposure, control your message, and gain the trust of consumers online.