Customer Awareness creation for ELECTRIC VEHICLE

Shifting customers from Petrol driven vehicle to Electric Vehicle needs a mindset change. Creating customer awareness is highly important for EV’s in India to enter growth phase of life cycle. Ride & drive events are executed frequently in US, which are promoting e-mobility. Such events can be organized in India too, with greater frequency.

Organizing such public events regularly to offer test ride, showcasing electric vehicle, giving product touch & feel are effective ways to draw media attention and allow consumers to experience electric vehicles. In such events product USPs, technology, important features can be detailed to TG which can help them make buying decision. Product awareness can help dissipate general information, cost comparison, public charger location, incentives, and model availability.

Automotive players should move on from product-only strategy to cutting edge processes enhancing their capabilities in Indian EV market for long-term sustenance. These developments in the EV market also will be key to EV success. State of-the-art sales channels, financial products, sales and distribution and service and after sales are just a few among many other innovations.

The concept includes eco-friendly forms of transport—from electric vehicles and vans to mopeds and bicycles, emphasizing vehicle electrification in a multimodal way that should help support the OEM’s EV service and after sales. Other OEMs will need to pursue similar strategies and create new services and after sales approaches to keep the momentum for EVs going in the marketplace.

Government support and subsidies are the keys to embellish EV market in India – the Indian government plans to raise an investment to the tune of close to USD 3 Billion. High level incentives offered under FAME scheme for fully electric & electric Hybrid cars since inception !!