Customer Annoyance Issue
Sean Liptay
Trade-Ins Make The Automotive World Go-Around | Wholesale Automotive Marketer | TGNA
Anyone else remember the “Malibu tick”?
Saw a 2001 Malibu run through the lanes the other week at my dad’s auto auction. (I love the live auction, there is nothing like it!)
Where the Toyota dealer dug it out from, I have no idea, but it was actually in pretty good shape. Except of course for the Malibu tick.
Those 3.1 L engines, that almost all developed the “tick”. GM called it a "Customer annoyance issue". You couldn’t arbitrate for it at auctions and the resale value was weakened drastically. It was a common problem that everyone was aware of and factored it in when taking vehicles in on trade.
There were a ton of Malibu’s on the market and the problem become apparent quickly. You would have to been either really new to the used car business or ridiculously oblivious to the market to have not known to watch out for 3.1L Chev’s, Pontiacs or Buicks coming in on trade or in the lanes.
But with an average of 43 new model launches every year since 1996. (Sourced from a really good article worth checking out: BofA Merrill Lynch Car Wars)
It is nearly impossible to keep up with frequent issues with incoming trade-ins or wholesale pieces or auction lane pieces.
Unless of course your reconditioning shops see 10’s of thousands of vehicles every year.
Unless of course you wholesale 1000 car/week.
And been doing it since 1972.
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Sean Liptay
PS the Malibu sold for $300 to a scrap dealer
Sean Liptay once bought a snowmobile and it didn't snow enough the entire winter to use it, even one time. So that boating season, he bought an umbrella...Sean has spent his entire career working with dealerships and their trade-in processes. The product sets that he is involved in are changing the automotive industry for the better.