Customer Adaptation: Why You Must Continuously Demonstrate Impact
Donna Weber
I help high growth companies increase customer retention and grow profits | Top 25 Customer Success Influencer | Tea Snob
I learned about adaptation theory in the book, The Paradox of Choice, by Barry Schwartz. Adaptation is the biological mechanism by which we and all organisms adjust to new environments and changes in our current environments. Simply put, it means we get used to things and then we take them for granted. Because of adaptation, we don't sustain enthusiasm about positive experiences.
Why it Matters
Your customers are adapting to your product, as you read this. They are not sustaining the high of their first experiences.
The antidote to adaptation is gratitude. It's critical to remind your customers about the value they receive from your product. Constantly show the impact. Provide value meetings to keep them excited about all they gain from your solution.
Dive Deeper
Learn more in my article about Value Journeys:
Founder, Strategist, Author, Keynote Speaker | xGoogle, xDisney, xFox, xUniversal | Disrupting Gaming with Intelligent Experiences | Expert in AI, Customer Experience, Digital Strategy & Customer Transformation.
3 个月Great stuff Donna Weber! You might enjoy reading my book, Customer Transformation, which tackles this exactly issue. The process of keeping up with your customers continuously evolving expectations, recognizing their changing aspirations, and building customer value by aligning with these adaptations. Let me know, I'll send you a copy! https://www.amazon.com/Customer-Transformation-Strategy-Alignment-Business/dp/B0C9SK1PJ3