Custom Shoulder Bag: History, Materials And Corporate Customization Strategies

This article comprehensively explores custom shoulder bags. First, the historical evolution of shoulder bags is traced, from the simple natural materials in ancient times to the diverse styles today. Then the impact of common materials such as canvas, nylon, polyester, etc. on prices is analyzed. It focuses on the fact that when promoting custom shoulder bags, companies can customize them in terms of brand logo display, color selection, shape and size, internal design and material selection as an effective means of brand promotion to enhance brand awareness and influence.

History?of shoulder bags

In ancient times, humans had already begun to make and use items similar to shoulder bags to hold and carry necessary items. Early shoulder bags may have been simpler, made of natural materials such as animal skins, grass, and rattan, and tied around the waist or shoulders with leather strips or ropes.

After a long period of development, the manufacturing process and design of shoulder bags have been continuously improved. From the ancient Roman period to the Renaissance, men and women would hang string wallets on their belts, which can be seen as an early form of shoulder bags.

In the 1990s, due to the popularity of American TV series such as Sex and the City and Friends, the "underarm bag" style of shoulder bags became popular.

Today, shoulder bags have a variety of styles and different materials, including leather, canvas, nylon, etc. It is not only a practical tool for carrying items, but also a practical marketing tool chosen by companies.

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Different materials of custom shoulder bags and their impact on prices

Common materials include canvas. Canvas shoulder bags are usually more affordable because canvas is a relatively economical material. It has good durability and breathability, suitable for daily use. Moreover, canvas materials are easy to print and dye, and can create various patterns and colors to meet the aesthetic needs of different consumers.

Nylon material is also one of the commonly used materials for shoulder bags. Nylon shoulder bags are popular in the sports and outdoor fields because they are lightweight, waterproof and wear-resistant. Since nylon is relatively cheap to produce and has good performance, its price is usually moderate.

A shoulder bag made of polyester fiber has the advantages of good wrinkle resistance and shape retention.Usually, its price is contingent upon the quality of the fiber and the processing technology. Generally speaking, medium and high-quality polyester shoulder bags are moderately priced and can provide good appearance and durability.

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Choices?of custom shoulder bag at WellPromotion

For enterprises, custom shoulder bags are an effective means of brand promotion. Chinese manufacturer WellPromotion has rich customization experience and provides OEM/ODM services, which is the best choice for enterprise customization. So, in what specific aspects can enterprises customize at WellPromotion?

The first matter is the notable display of the brand logo. Enterprises can print or embroider their own brand logo in prominent positions on the shoulder bag, such as the front, side or shoulder straps. Through the eye-catching logo, people can constantly see the brand when using the shoulder bag, thereby enhancing the brand's exposure and memory.

Secondly, the choice of color is also crucial. Companies can customize the color of shoulder bags according to the main color of their own brands, or choose a specific color combination that matches the brand image. For example, technology companies may choose simple silver gray or blue, while fashion brands may choose brighter and bolder colors.

The shape and size of shoulder bags can also be tailored according to the requirements of the company. If the company wants to convey an innovative and unique image, it can choose an irregular shoulder bag; if it is for practicality and functionality, it can choose a square or rectangular shoulder bag with a larger capacity.

In addition, the internal design can also reflect the company's intentions. For example, pockets designed specifically for placing specific items, such as tablets, notebooks, etc., can be added to the interior, and the company's promotional slogans or brand stories can be printed on it to increase the user's interaction and emotional connection with the brand.

The selection of materials is also a key aspect of customization. Companies can choose high-quality, environmentally friendly or special materials based on brand positioning and target audiences to enhance the quality and appeal of shoulder bags.

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In short, custom shoulder bags provide companies with a unique and effective publicity channel. When customizing shoulder bags at WellPromotion, companies have many options. By cleverly customizing every aspect, companies can perfectly integrate their brand image with the shoulder bag, turning it into a mobile billboard, leaving a deep impression in the market and increasing brand awareness and influence.