Custom Menswear and Slow Fashion: The Future of Men's Style

“Custom menswear” and “slow fashion” are two buzzwords that are truly shaping the future of men's fashion. As of July last year, I’ve been reinvigorated by J.Hilburn’s approach and success and proud to lead a company that makes a significant contribution to the “slow fashion” movement, and changing the future of men's style.

?You may be wondering what sets J.Hilburn apart. Well, J.Hilburn was founded on a business model that rejects the concept of "fast fashion", and instead aims to change the way men view their clothing through a sustainable fashion approach that values quality over quantity. Slow fashion emphasizes ethical and environmentally friendly production methods, as well as the creation of clothing that is durable and built to last.

By creating and producing high-quality custom-made clothing, J.Hilburn is able to focus on the impact on the environment while also catering to the unique measurements, body shape, and style preferences of each customer. This personalized approach results in clothing that not only fits, but also reflects the individual's unique sense of style. On top, the quality of J.Hilburn's custom-made clothing simply cannot be matched by any off-the-rack options.

This means our business model offers a unique combination giving men the chance to showcase their personal style while simultaneously making a positive impact on the environment. With clothing that fits perfectly, the need for remakes and alterations is greatly reduced, resulting in reduced production waste.

I am also proud to be part of a company that has established strong partnerships with over 11 different mills and 10 factories worldwide, all of whom prioritize environmentally friendly production methods, reduced water usage, and waste minimization, which are all crucial components in creating a more sustainable future. Our "made to order" approach ensures that no inventory goes to waste, as our clothing are only produced upon a customer purchase. And as I always say, “If you don’t buy it; we won't make it”, which is the opposite of the “Fast fashion” approach.

The future of custom menswear in the slow fashion industry looks promising, as more men seek out customized clothing that reflects their unique sense of style and fit. In the coming years we expect continued growth offering “Men in America” who are willing to invest in high-quality, customized clothing, a fashion and style that fit them well and make them feel confident.