Custom Audiences – Google & Facebook Automated Uploader

Google and Facebook offer digital marketers great advertising opportunities yet still have different approaches to how they collate custom audience lists. Both methods are effective, and the resultant audience reach is unrivaled. Google, as the most popular search engine, is underpinned by vast capabilities, access to a myriad of networks, and powerful analytics tools. Facebook uses a method which is reliant on user engagement and behaviours in a constantly changing hive of user-to-user activity.

Marketers leverage the power of custom audience features to increase the performance of digital media campaigns on both Google and Facebook. The lookalike audience capability also provides opportunities to display ads to users who would be the most likely to become new customers.

But here’s the problem:

Your marketer or agency needs you, the client, to upload this first-party data on your side so they can strategically target custom audiences for remarketing purposes on theirs. We have noted a remarkable 55% increase in ROAS when a retail client has included 1st party data as part of the remarketing audience.

But we know that it’s taking you hours to perform this task manually. You’ve spent precious time updating, removing opt-outs, creating and analysing CSV files from both platforms. Then uploading your final lists to both platforms in one go is a bit of a nightmare. You’ve also realised that when the number of custom audience entries increase, while your available hours in the day remain constant, scaling is a problem.

Have you given up?

You aren’t alone.

Here’s the solution:

It’s quite simple. Automate. Get your software to do the work for you. If you’re a developer or Excel guru it’s what you do on a daily basis. If not, we’re about to offer the tool for the job. Packaged and easy to use.

The Custom Audience Uploader

This handy automation allows you to:

·??????Show the most relevant ads to a potential customer.

·??????Reach the right audience thus driving a better conversion rate.

·??????Reduce incorrect targeting – you will no longer be showing your ad to the wrong audience.

·??????Identify audience types and granularity.

·??????Scale without the effort or inconvenience.

Still not convinced?

Again, consider this dilemma. You have two ads with one objective. One is a Facebook appropriate ad, and the other is perfect for Google Display. You’re advertising high-end sneakers. But you know that in order to target a user who prefers expensive sneakers over budget hiking boots or even flip-flops for kids necessitates a different custom audience list for each (we’re talking about three types of audiences here). This becomes another tedious upload if manual. It happens a lot, right? But it needn’t. No matter how many lists you have, or segments you’re targeting, the automation makes the process fluid and simple.

With the Audience uploader you get to fine-tune your targeting to such an extent that you are able to show the relevant ad to each segment of customers. With automation you’re able to upload custom audiences to Google and Facebook simultaneously without over reliance on dated methods. Anyone who is not using this level of technology is missing out on revenue, incurring cost, and crunching hours.

Note: LinkedIn?Custom Audience integration is still in R&D on our side but watch this space!

In Closing

Archimedes wrote:

“Give me a place to stand, and a lever long enough, and I will move the world”

We’re offering you that digital lever.

Time to Leverage it!