"?...cursed with self-awareness."?

"...cursed with self-awareness."

  1. You know what you know 
  2. You know what you don't know 
  3. You don't know what you don't know

It's #3 that causes all the issues when it comes to tradeshows (and life.) 

While Annie in Bull Durham says "The world is made for people who aren't cursed with self-awareness"   The tradeshow floor will eat you alive.  

The abbreviated email chain in the image above is from a weekend this fall.

All week and on Friday the client is excited ready to go! Then Sunday they show up on the tradeshow floor and, well, if you have never been on one it can be overwhelming.  Sunday night was a disaster. And I was 1,500 miles away with the ability to do nothing!  (Well I did call the GC and let them know the issues and could they run someone by the tradeshow booth - Which They Did!)

Doing your own show services is not the issues here - not knowing what to expect (#3 from Above) is the issue. 

Go with a team member who built your tradeshow booth just once and learn.  After all your Exhibit House should be "....just happy to be here. Hope I can help the ball club." (Crash Davis giving tips to Ebby Calvin "Nuke" LaLoosh) . (And if they don't want to help the ball club - give Exhibit Associates a call!)

要查看或添加评论,请登录

Don Jalbert的更多文章

  • #LDT

    #LDT

    2025: Let's Do This! As we step into 2025, there is a rapid evolution into a fully interconnected Social Media and…

    2 条评论
  • Chaos!!!!

    Chaos!!!!

    A Look at Trade Show Schedules As an exhibit house, setting up booths and displays for trade shows, we focus on time…

    2 条评论
  • Marketing Drives Successful Booths

    Marketing Drives Successful Booths

    Your next trade show isn’t just an event—it’s an opportunity to show the world what your brand is capable of. Trade…

  • Labor Day 2024

    Labor Day 2024

    Where did it go? There are 4 seasons each year - so I am told. What happened to Summer? As the summer of 2024 draws to…

  • Memorial Day 2025

    Memorial Day 2025

    Summer is here. What seems like a hundred years ago in my youth Memorial Day was the unofficial start of Summer.

  • #CES

    #CES

    # CES?: The Global Stage for Innovation In the ever-evolving world of technology, there's one event that consistently…

    1 条评论
  • Social Media?

    Social Media?

    Social media is crucial for small businesses for several reasons and here is why. 1.

    1 条评论
  • Hotels or Tradeshows?

    Hotels or Tradeshows?

    A trade show and a hotel share several similarities, primarily in how they function as venues for gathering…

  • Vacation?

    Vacation?

    Exhibiting at a trade show is not considered a vacation for several reasons. It is centered around the goals…

  • You Know, You Know

    You Know, You Know

    "You Know You Work in a Trade Show When…" is a group that is a real Facebook group. The group is a fantastic place for…

社区洞察

其他会员也浏览了