Current Updates in Facebook Advertising
What is the reason behind, 92% of social marketers are using Facebook platform for advertising in comparison to other social networking sites?
Because Facebook Ads are easy to create and are consistently maintaining high ranking in comparison to other marketing platforms and it is one of the most chosen social media marketing platforms for businesses of all sizes. It’s because Facebook continually updates work and add features to their platform which keeps Facebook in the top spot.
Facebook has released some great updates - we should keep them in mind while planning our 2019 strategies those are:
Facebook Ad Solutions and Features Updates
1. Shopping from Instagram Stories
Facebook has updated this feature, in this, you can add product stickers to your Instagram stories so that you can make your customers more interactive and can have an engaging shopping experience.
Your customers who view your story will able to get your product details and other information and they can also click through your mobile site to make a purchase.
2. Augmented Reality Ads
With this new update, brands can build a deeper connection with their customers which further help them in interacting with them more creatively and visualizing the product and experience within the Facebook platform.
3. Facebook Stories Ads
Facebook Stories are used in the way Instagram Stories are placed, but Facebook stories provide the type of full-screen creative which is very popular nowadays and Facebook Stories ads provide more options to reach customers across both platforms.
4. Playable Ads
Facebook also added a new feature of Playable Ads basically used for gaming apps, which enable customers to “try before they buy” the app – which should lead to increasing in higher intent installs from customers who are getting the opportunity to experience the app before installing it in mobile phones.
Facebook Business Page Updates
5. Facebook Page Recommendations
Facebook page reviews have been updated to recommendations, the main aim of this update is to provide page visitors with the better understanding of what the viewers can expect from this page, based on previous customers’ experiences, with the help of this we can add an extra level of transparency to the feedback for the customers.
6. Redesigned Pages on Mobile
Another update of Facebook, for which you are likely aware, is Facebook business Page which can be redesigned on mobile, making you all easier to navigate, which should drive more action.
Facebook Measurement Updates
7. Video Metrics Updates
Facebook also updated the new feature of video ad metrics in order to help advertisers in getting a better handle on true video engagement, viewers and can easily optimize video creative based on their behaviours.
8. Self-Serve Brand Lift in Test and Learn
Facebook has also come up with the new feature by implementing new self-serve options to test which means, how to understand your Facebook Ad campaigns which may impact the perception of your brand.
9. Video Creation Kit
Facebook has recently launched a new Video Creation Kit which enables you to turn your existing photo assets in the library into mobile-optimized videos, which help customers in creatively interacting with the brand. Video creation kit also includes easy-to-use templates with the text options available with it.
Facebook Updates for Campaign Management
10. Value-Based Lookalike Audiences
Lookalike Audiences is a new feature of Facebook, with the help of which we can find value based audiences which lookalike our current audiences.
11. Value Optimization with Minimum ROAS Bidding
Facebook is now providing advertisers with more capacity to control the value of a campaign which you are currently running, it can be done by generating a set of the lowest acceptable return on your ad spend. Based on this, Facebook’s system will bid to match or exceed that value – which is another great way to optimize all the campaigns.
12. Omni – Channel Selling
Now we can directly sell or purchase products and services from Facebook. This can be done in two ways, which are: -
· Facebook shops, with allow the marketer to create virtual storefronts in Facebook tabs. Which help the customers to purchase directly from a virtual storefront or you can provide a direct link to your website so that, the customers can go to your website directly from virtual storefronts.
· Messenger Chabot’s, which cuts back on customer service costs and provide another method of encouraging sales. This method is little expensive and time-consuming, but once well programmed, the marketer not only enjoy robotic customer service rep but a sales rep too.
13. Micro – Community Pages
This is a new development of Facebook, in which we can target specific audiences on the basis of region, product and many other factors. Micro – Community pages can be leveraged by businesses which want customers to interact with them, without being compelled to purchase. This group or page help customers get real-time support and advice on time to time basis from the experts of a brand, of which they are using products or services.
14. Shipping on Marketplace
This is the new update of Facebook, on which people will be able to ship marketplace items in the continental US and can easily pay for their purchases which can be made directly from Facebook. This will be an advantage to the sellers because they can reach to more buyers and can be paid for it, securely and buyers can get more different items at reasonable prices.
Conclusion
There are many changes in Digital Marketing, which are coming in our way on a daily basis; from which, most of them are from Facebook. Which gives marketers the updates which they want to see and make it easier to interact with the relevant audience from which they want to interact with and can also increase the reach of the product to the buyers as well as to the sellers. With the help of recent Facebook updates, the marketer can easily analyze the competition which is existing in the market for their product and can take relevant corrective actions on time.