Current situation and development trend of garment industry
There are several problems in China's garment industry: First, the development of garment industry is unbalanced. At present, the southeast coastal provinces have occupied most of the country's share, the vast majority of clothing enterprises sales mode is still based on wholesale, the competition between enterprises also mainly stays in the vicious competition such as style, price. There are only a few well-known trademarks in the apparel industry, and there is a lack of real big-name trademarks on the international apparel stage. Second, the selling point of clothing in addition to the price and material, the most important is the style of clothing. China's fashion design level is still relatively backward, lack of fashion designers with world influence, did not form their own unique style of fashion industry style. Third, the development of clothing enterprises lack of professional talents. The vast majority of garment enterprises belong to family-owned private enterprises, which limits the space for talent development and not only can't attract talents but also can't retain talents.