Current marketing trends that could be integrated into a marketing plan

1. Content marketing

Web content like long-form content and blog post is still so successful because it gives users what they want and provides them with valuable information in response to their searches. The key content marketing is to target the relevant users with valuable content. You want to target searches for keywords that relate to your business, and you want your content to be helpful to actually answer users’ search queries, so they’ll click on it.

2. Ranking for position zero

One of the main objectives of SEO is to land the content at the top of the search results. To rank at the top of search results, many businesses aim for a “position zero.” Position zero, known as the featured snippet, is a box that appears at the top of the search results content.

3. Semantic keyword research

Like content marketing, using keywords as a method to enhance search engine optimization (SEO) is nothing new. When you choose the keywords for your site, you need to make ensure that you’re matching the user search intent for the keyword. That’s the whole idea behind semantic keyword research. When you cannot match the user’s search intent, your site won’t rank well in the search results. 

4. Interactive content

Another emerging trends in marketing is the desire for more in interaction. Rather than looking at a static image on their display screens, users want to find places on your website where they can interact with more of graphics. A simple example of this would be to use an interactive pricing tool instead of a chart, one where visitors can plug in different numbers to get a customized quote.

5. Personalization

One of the simplest ways to do this is to send out personalized email advertisements. Personalization increases the conversion rate for emails upto 10%. You can segment your subscribers to send customized emails that tailored to the subscribers’ interests. Another way to personalize emails is to add the subscriber’s name to the email. It’s a simple touch, but it is a huge impact on whether someone chooses to engage with your content effectively.

6. Shoppable posts

Social media is a hotspot for advertising for several years now, but one of the most interesting emerging trends in marketing is shoppable posts.

7. Social media stories

Stories are another current marketing trends to stem from social media. Originating with Snapchat and then quickly spreading to some other platforms, stories feature photos or videos that are only displayed for a short period of time.

8. Video marketing

The best attention grabbers in the marketing world today are videos. If you ever tried to reading a book or focus on a task while a TV is on right in front of you, you know the difficulty to not let your eyes shift to the fast movement and flashy visuals on the screen.The same concept is at play in marketing. 

9. Voice search optimization

With advent of technologies like Amazon Echo and Google Home, people now often search content by speaking out loud, giving rise to a wave of sentence-length keywords. More than 55% of users are now using voice search when looking for local businesses. You have to consider targeting more of these sentence-like keywords in content.

10. Browser push notifications

Sometimes users visit the site and then would leave without buying or signing up for anything. In those cases, it’s possible to provide the user with a final request for interaction to make them draw back to your business. Push notifications have been around for a while then, but they’re still on trend as popular as ever.

11. Website security

In today’s world, online security is more important than anything. The need for security is even higher for sites and places where users transmit financial information, and if your site includes an online store, you’ll should make sure your customers feel safe using it.