Current Advertising Trends ??

March 2020

Some interesting marketing news & trends shaping the current state of marketing.

IMPACT OF COVID-19 ??

Coronavirus Is Changing How Consumers Shop

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

• Read Full Article: LINK
• Source: Emarketer.

How Coronavirus Is Impacting the Restaurant Industry

Following protocols and updates suggested by the Centers for Disease Control and Prevention (CDC), most restaurants across the US are adjusting their services to offer takeout and delivery only—relying on services like Caviar, DoorDash and Seamless to help get meals to consumers at home.

• Read Full Article: LINK
• Source: Emarketer.

SOCIAL MEDIA MARKETING??

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

Facebook confirmed Friday that it is testing a new program that allows users to easily view their points and rewards from brands within the Facebook app. Sephora will begin piloting the new program in the U.S. next week, a spokesperson from Facebook said.

• Read Full Article: LINK
• Source: Marketingland

A fast-rowing Chinese TikTok rival sets its sights on the U.S. 

Likee is making its biggest global push since launching in 2017, with a particular focus on the U.S. market and the voracious media appetites of its millions of teens and millennials. The short-video platform is operated by a Singapore entity, has already caught on in places like India and Russia and was ranked seventh in global downloads for non-gaming apps in 2019.

• Read Full Article: LINK
• Source: AdAge

SEARCH ENGINE MARKETING (SEM)??

Coronavirus disrupts search, digital ad budgets

Analysts expect Google and Facebook will experience ad revenue declines in travel and other industries most affected by global efforts to slow the spread of coronavirus. On the ground, marketers and media buyers have been re-evaluating their near-term advertising strategies.

• Read Full Article: LINK
• Source: Marketingland

A look at Google’s recent COVID-19 related policies in search

There’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread.

• Read Full Article: LINK
• Source: Marketingland

DISPLAY ADVERTISING??

Snapchat debuts Lens Web Builder to create AR campaigns in minutes

Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new ‘Lens Web Builder,’ you can create AR Lens campaigns directly within Snapchat’s Ads Manager. Source: MarketingLand

• Read Full Article: LINK
• Source: Marketingland

POLITICS, RETAIL, AND ECOMMERCE????

 The data behind incrementally on Amazon

When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic sale with an ad for the same product that shows up prior to the organic result. For marketers, the key to managing this issue and driving incremental sales is through a combination of segmented bidding strategies for brand, category, and competitor key terms

• Read Full Article: LINK
• Source: Marketingland

Political Content on Social Media 2020

With eight months to go until the 2020 US presidential election, political activity on social media is heating up. This report serves as a playbook for commercial brands on how to cut through the political noise and reach their audiences on social.

• Read Full Article: LINK
• Source: Emarketer

MARTECH & TECHNOLOGY???????

How will ads in iOS push notifications change mobile marketing?

Last weekS, 9to5Mac pointed out that Apple had changed its App Store guidelines to allow push notifications to be used for marketing and advertising. This is a reversal of a policy that prohibited notifications for being used for direct marketing purposes.

• Read Full Article: LINK
• Source: Marketingland

Household Brands Seek Their Voice on Virtual Assistants

Household brands are building apps for voice-activated assistants, hoping to help or entertain their customers with new experiences on Google Home or Amazon.com Inc.’s Alexa, but most are still chasing a hit.

• Read Full Article: LINK
• Source: WSJ

Let's connect: www.jczambrano.com

This Blog Site is made available for recreational and educational purposes only as well as to give you general information and a general understanding of the advertising landscape, not to provide specific advice. By reading this blog site you understand that this is informative third-party content, sources listed after each article*

#marketing #onlinemarketing #advertising #SEM #SEO #SocialMedia #display #video #PPC #mobilemarketing #SERP #searchengine #programmatic #marketingtrends #2020marketing #ROI #performance #branding #OOH #conversion #analytics #datascience