Curly Girls are Product Junkies - and Big business!
Look in the cabinet of any curly haired woman and the odds are you’ll find dozens of products—cleansing conditioners, deep conditioners, leave-in conditioners, styling puddings, styling gels, curl creams, co-washes, clarifying cleansers and moisturizing shampoos. Even if her shelves are filled to the brim, she’s probably still on the lookout for her next “Holy Grail” product. That's why it was no surprise that spends more than twice as much on hair care products every three months than her straight-haired friends. That was one of the key findings in the 2017 1H release of TextureTrends. Read more from my article in GCI.