A Curation of Marketing Automation Tools According to the Business Size
Krish TechnoLabs
We help brands to innovate, evolve and thrive in their digital experience
As stated by CommerceIQ, a typical eCommerce business has to make 8 decisions per minute to stay ahead of the competition. Imagine that kind of information overload and a deluge of operations! With all these going on, how cumbersome would it be to attract, engage, and reach out to the target audience manually and take care of all the transactions?
That’s where marketing automation comes into play.
“Automation is not about taking marketers' jobs away from them. It's just about re-angling what marketers do” - Cathal Melinn?(DMI Trends Podcast)
Marketing automation makes use of software to replace manual and repetitive tasks. It not only saves time but also enhances customer experience with hyper-personalized targeting. It extends to all marketing channels and imparts an omnichannel experience to the users.
Advantages of eCommerce Marketing Automation
Besides imparting a personalized experience, eCommerce marketing automation has several advantages discussed below:
You can sustain your business growth and achieve all these advantages by employing several tools available in the market.?
For ease of understanding, we have divided these tools according to the size of the business they would be suitable for.?
Let’s start with small-scale businesses.
1. Marketing automation tools for small businesses
Small-scale businesses often struggle with resource crunch, tight budget, and limited access to advanced tools. Such businesses need marketing automation tools that not only cater to their present needs but also allow them to scale.?
Here’s a rundown of the most popular tools for startups and small businesses:?
Mailchimp is every small business owner’s favorite tool because of the numerous integrations it offers. Mailchimp offers integration support for all the major eCommerce platforms. It comes with a powerful Customer Journey builder that enables the creation of automated purchase paths based on the user’s past interactions.?
Zoho One is a unified platform that allows you to automate everyday tasks and streamline data management. With this tool, you can integrate 40+ applications. If scalability is your priority, investing in Zoho can prove to be a very good idea.?
Be where your customers are: That’s the growth mantra for businesses. WebEngage runs on the same principle and lets you connect with your users on their preferred channels. You can either pick one or create a multi-channel engagement strategy.
2. Marketing automation tools for medium-sized companies
Every business has its own share of challenges and for medium-sized businesses, the burning problem is “how to manage expansion”. They have to stay ahead of the curve while maintaining financial security and cash flow. With the right marketing automation tool, they can grow into a large-sized business or enterprise.?
The most effective tools for medium-sized businesses are:
Klaviyo enables omnichannel automation with email, SMS, push notifications, forms, and social targeting. With this tool, you can send behavioral emails and SMS customized for every buyer. Besides, you can segment the customers according to their browsing habits, order value, and previous purchases.?
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MoEngage works well for small-scale businesses as well as mid-level eCommerce brands. You can send tailor-made communications according to customer behavior and interactions. Moreover, the tool gives you a user-friendly visual editor that lets you build powerful omnichannel customer journeys.?
HubSpot’s eCommerce-focused marketing tool helps create optimized product pages, high-converting landing pages for ads, and hyper-personalized emails. You can connect your online store with HubSpot for a number of useful integrations that further simplify operations.
3. Marketing automation tools for enterprise-level businesses
An enterprise has to manage countless operations and also strengthen customer relationships. If you are an enterprise-level business, you will need to automate multiple marketing initiatives and optimize them according to the analytics.?
Here are the tools that will be best for enterprise-level businesses as they are equipped with advanced features that support all the nitty gritties of an omnichannel strategy.
With a plethora of features like Journey Builder, Audience Builder, Personalization Builder, Content Builder, Analytics Builder, and Marketing Cloud Connect, Salesforce Marketing Cloud is the best automation tool for enterprises.
Emarsys optimizes the process of building, launching, and scaling personalized cross-channel campaigns to yield unmatched results. It has an omnichannel customer engagement platform that enhances personalization across every touchpoint.?
Adobe Marketo Engage combines automation, lead development, content, and ABM. It uses customer-triggered events to facilitate conversations across different channels. On the other hand, Adobe Target helps with A/B and multivariate testing and Adobe Campaign serves as a single dashboard to view the entire customer journey.
Other Tools That Support eCommerce Digital Marketing Operations
Besides the tools shared above, there are several software programs that support eCommerce digital marketing business operations?
Helps with SEO, content marketing, social media management, advertising and market research
Has features that enable keyword research, site audit, and rank tracker so that your customers can find you
Streamlines warehouse and inventory management with an order management system.
Summary
A marketer can’t be everywhere. So, they rely on marketing automation tools to do away with manual intervention for transactional tasks. A successful eCommerce business is a lot about investing in a comprehensive automation solution that facilitates setting up triggered campaigns. As a result, your team can focus on other important tasks that drive more profitability. It ensures the productivity of your employees and takes your business to newer heights.?
Curious to learn more and get access to the entire list of eCommerce marketing automation tools??
Read our latest blog: “Marketing Automation Tools: An Exhaustive List Sorted According to Business Size”.