Curated Reading Links

Many of you know I write a letter called The Operating Partner . You can learn about its history here . It usually goes out on Tuesday mornings to a wide range of folks interested in digital, investing, value creation, and the New York Knicks (because why not). If you do not sign up currently, you can use this link .

I figured I'd share the recent reading links from this week's letter . These links are not paid or compensated links in any way. These are all articles I read that may be interesting to the OP community. As a community member, if you come across an article that you believe I will enjoy, please send or leave a comment.

80 Ad Execs Predict Industry Trends (AdAge)

GroupM Teams WIth NBCU, Disney, Roku, YouTube in Bid to Bolster Streaming Ads (Variety)

How to Get Rich In the 21st Century (The Economist)

The Big Will Only Get Bigger in New Retail (AdExchanger)

The Next Next Job, a Framework For Making Big Career Decisions (Andrew Chen)

Why Brands Keep Embracing Taylor Swift and Travis Kelce (MarketingBrew)

What’s Next For Mozilla? (TechCrunch)

Privacy and AI Policies to Watch in 2024 (Digiday)

Google Is Finally Killing Cookies. Advertisers Still Aren’t Ready. (WSJ)

Our 2024 Outlook (Decasonic)

Crypto Hack Losses Declined 51% in 2023: Report (Cointelegraph)

The Year Ad Tech Went to the Cloud (AdExchanger)

Is Optimism Wired or Tired (Om)

Behind Cheap Stuff From Shein and Temu: A Hard Bargain With Shoppers (WSJ)

How Resale Will Keep Growing, But Differently, In 2024 (RetailBrew)

23andMe Tells Victims It’s Their Fault Their Data Was Breached (TechCrunch)

First Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies (AdExchanger)

Expect Enforcement of Comsumer Privacy Laws to Ramp Up in 2024 (MarketingBrew)

The NYT’s OpenAI Lawsuit Could Put a Damper On AI’s 2024 Ambitions (FastCompany)

Online Holiday Sales Reached Record $222B in 2023 (PYMNTS)

Microsoft Makes First Change to Keyboard in Over 30 Years (The Verge)