Curated Edition #3
Jinal Shah- The Vegan Marketer??
Marketing consultant guiding vegan brands to mainstream market & mainstream brands to the vegan opportunity?? 2xTEDx speaker
We are back with another power packed edition of articles/ videos that I found valuable, actionable or just plain entertaining!
Lots to explore. Let's dig in without further build up.
1. Why great leaders take humor seriously- By Jennifer Aaker and Naomi Bagdonas
Must must must watch. Enough said.
2. Pringles Will Pay You $25,000 to Work as an NPC in a Video Game- by Amy Corr
I liked this article because the Pringles campaign covered here has all the elements of marketing that I like: great humor, clean execution, use of a different yet effective medium, seamless brand integration.
Don't forget to watch the various ads of the campaign given towards the end of the article. Really funny yet heartwarming.
Ever since I worked on SEO at a content publisher like Unilever's Get Set Clean for >1 year, I have been drawn towards SEO and content tips that are actionable, not generic or mundane but true hidden gems.
The 4 key takeaways shared in this article by the head of NYT are very practical, clearly vetted by NYT's experience and not that commonly shared.
That is why the article is on today's curated list. I think even if you are not a publisher, these takeaways can be 'good to know' kind of information for you.
领英推荐
4. 22 Effective Ideas If I Were Marketing @ A Restaurant- by Jinal Shah
You never know from where your next breakthrough idea will come. So the only smart approach is to read and absorb as many ideas from as many varied fields as you can find.
By sharing this article from my blog, I hope it sparks creative marketing ideas for anyone, even those who are not in the restaurant business.
5. The most unique marketing campaign for a non fiction book - Po Bronson
While researching for my blog articles on book marketing, I stumbled upon this campaign run by then first time author Po Bronson for his book about bond sales called Bombardier.
He and his publisher Random House launched share certificates for the book that could be traded like any normal shares. The price was linked to the sales numbers of the book. Every single update related to the book, be it monthly sales numbers, reviews, updates etc were all tied in outstandingly in the campaign.
This was a masterstroke of customer engagement and retention planned for as far as a year after purchasing the book. Phenomenal!!!
That is why though this is a campaign from the 90's, it HAD to be shared.
That's it folks!!
Hope you enjoy this curated edition of Marketing Love Letters as much as I enjoyed curating it.
If you know anyone who would enjoy this curated set of content, don't hesitate to forward this newsletter email to them :D