Cuppa with the Coaches 6.5.22

This week at RWC

We warmly welcome Lizzy and Holly to our Growth club this week.?The Growth Club offers three different levels of membership, each level includes coaching sessions with your choice of RWC coach, a monthly webinar, and access to our private LinkedIn group for extra support and accountability.??

Growth Club + includes a quarterly Business Blitz with Esther which normally costs ￡350.?Business Blitz is a two and a half hour one to one either online or at The Kiln in central Worcester. You’ll get a full Business Growth assessment and report, as well as choosing the end of session goal.?In addition, you’ll get lifetime access to the RWC Growth Toolkit.?Find out more.

This week we would like to shine the spotlight on Siani Driver from Think Outside Social. Siani says: “Whenever I start to doubt myself Emma at Real World Consultancy?tells me to check my stats. “The stats don’t lie!” she says. ?? happy to check a few of my client’s stats this morning and see continued growth for their small businesses!”?Yay!?Go Siani!

In the news…

We loved the Channel 5 programme this week: TKMaxx: how do they do it?

Waxing the rails, scattering stock around so everything feels like a one off, items made specifically for TKMaxx at a lower quality, and products at the tills to distract us from our purchases in case we start to regret our impulses… is this genius or underhand?

Marketing and customer journey is fascinating and at the core of every business, as let’s face it with no customers there is no business, but is there a fine line between marketing and manipulation?

Do you see TKMaxx’s tactics as ethical? Where is your line as a customer?

As a business owner you may influence your audience every single day. But what this programme highlighted for us, is the line between ethical, and unethical marketing.

Ethical marketing done right can build your raving fans, it will move people to know, like and trust you, which is key. But there is a line between manipulating people ethically, and unethically.

?In your marketing, you need to highlight the gap someone has without your product/or service, otherwise your audience may never figure out they need you, but it is how you go about it that counts.

-??????Be relevant. don’t sell, give value so you are helping people to get what they need.

-??????Stay front of mind, no-one will know about you if you are not popping up

-??????Be real! Build the know like and trust, and be real to continually add value.

This week’s challenge

“I’m not a real business owner…”

“Am I good enough to…”

Sound familiar?

Did you know over 70% amount of people suffer with Imposter Syndrome? Our challenge this week is to take this quiz from Grammarly to see which of the 5 types of imposter syndrome you might have. Maybe take the quiz and then set yourself one action you can do to combat it??

The good news is that recent studies have shown that Imposter Syndrome can lead to a higher quality of work, HOWEVER it comes at a cost to our own health. So how can you banish these thoughts?

In May our focus is on making your business blossom and we are going to be thinking about ways we can embrace self-doubt and see it more as a positive than a negative.?Join us in the Growth Club to find out more.

About us

In 2018, Emma White established Real World Consultancy to help small businesses overcome barriers in order for them to grow. Using her knowledge of analysis, change management, project and programme frameworks as well as leadership coaching skills; she then went on to?create a coaching and growth framework which has gone on to help 100's of business owners.

Emma's business success has been driven by her ability to find coaches that?fully align to the Real World Consultancy values and approach and they are known?for their engaging and fun approach to business.

Meet our coaches?here?and?book a free cuppa?and catch up! We look forward to meeting you.