Culture is your cheat code: In Community #36
Fahad Khawaja
Founder & CEO @ Hue | Your favorite community builder's favorite community builder | Keynote Speaker, Creator, & Author | Board Director & Advisor | Ad Age 40 Under 40
Face it – if you had a cheat code for everything you want in life, you’d use it. Right?
Last week, I wrote about burnout – how to spot it and what to do about it. It’s linked to motivation and behavior. But what if you had a way to understand not only your own behavior but the behaviors of others?
What if you had a cheat code?
This week, I’m highlighting Dr. Marcus Collins, a clinical professor at the University of Michigan and former Chief Strategy Officer at Wieden+Kennedy, the groundbreaking creative advertising agency. Not only is Marcus a friend, he’s a brilliant motivator who’s spent years studying what motivates and drives human behavior en masse.
Marcus shared a bit about his approach to what influences behavior and what drove him to write his powerful book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.
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7 个月I agree!
Building Strong Organizational Cultures
7 个月Fantastic newsletter, Fahad Khawaja! Marcus Collins’ insights on culture as a cheat code are incredibly thought-provoking. How do you think leaders can best harness cultural insights to foster unity and drive positive change within their organizations?