Culture Shock Unraveled: 3 Hidden Psychological Hurdles of Global Adaptation
Andy Molinsky
Organizational & Cross-Cultural Psychologist at Brandeis; 3x Book Author: Global Dexterity, Reach, Forging Bonds in a Global Workforce
Global dexterity – the ability to adapt behavior across cultures without losing one's authenticity – is crucial in today's interconnected world.
Let's explore three hidden psychological challenges that make this process both daunting and rewarding.
1. Authenticity Conflict
The "authenticity conflict" occurs when required behavior in a new cultural context feels fake or inauthentic.
Consider Sara, an American executive transferred to Japan. In meetings, she was expected to be less direct and more deferential to senior colleagues – a stark contrast to her usual assertive style. "I felt like I was playing a role," she said. "It didn't feel like the real me."
This discomfort is common, as we often equate authenticity with consistency. However, in a global context, authenticity means being true to yourself while respecting local cultural norms.
2. Competence Struggle
The "competence struggle" arises when adapting behavior makes us feel like a beginner again.
Alex, a British consultant working in Brazil, experienced this. Known for his eloquence in English, he felt inarticulate in Portuguese. "I knew what I wanted to say, but I couldn't express myself with the same nuance and humor. It was incredibly frustrating."
This struggle can be particularly acute for seasoned professionals used to being experts in their field.
3. Resentment Challenge
The "resentment challenge" emerges when we feel forced to adapt in ways that conflict with our personal values or sense of fairness.
Take the case of Mark, a Canadian manager working in China. He found himself expected to participate in after-work drinking sessions with colleagues and clients, a common practice for building relationships in Chinese business culture. "I don't drink alcohol for personal reasons," Mark explained. "But declining these invitations was seen as rude and uncooperative. I felt resentful about being put in this position."
This resentment can build up over time, leading to frustration and even hostility towards the host culture if not addressed properly. It challenges us to find a balance between respecting local customs and maintaining our personal boundaries.
Overcoming the Challenges
While significant, these challenges aren't insurmountable. The key is recognizing them as normal parts of the cross-cultural adaptation process. By understanding these challenges, we can develop strategies to address them.
If you're a coach, trainer, teacher, or other type of professional looking to integrate these concepts (and solutions) into the work you do, have a look at our Global Dexterity certification program . We'd love to invite you to join our international community of 70+ practitioners from around the globe!
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