Culture, Purpose, AI Resentment and Gen Alpha

New financial years, goal setting and communicating business strategies, we’re all up and firing for 2025 or ‘2020-Thrive’ as it’s now being labelled. In this month’s BG Bites we curate expert thoughts on developing a winning culture, shaping your purpose, how to reduce employee AI pushback and preparing your employer brand for Gen Alpha.

Is your culture part of the herd?

'In good economic times firms are adventurous, in bad times they copy each other,' these were the forewarning words from workplace culture thought-leader Bruce Daisley at a recent summit as he discussed the ongoing Return To Office debate and Mark Zuckerberg's 180 on Diversity Equity & Inclusion at Meta. Blue Goose’s Ryan Battles was there and summarises Bruce’s ‘10 Steps To A Winning Culture.’

Growing importance of clarity in your brand purpose

Many companies with powerful purpose statements aren’t always great at communicating and socialising them in a clear and meaningful way. As younger talent increasingly seeks out companies which match their purpose and relevance, blue goose’s Ben Watson explains what’s needed to ensure your purpose is relevant, understood and adopted.

Impact of AI resentment on employee retention

Business behavioural expert and author Dr Diane Hamilton, says employees are not feeling the benefits of Artificial Intelligence, leading to resistance, low employee engagement and a downturn in workforce morale. In this Forbes article, Dr Hamilton explains how companies can reduce AI pushback and the role of communications in achieving this.

From employee engagement and crisis comms to preparing for Gen Alpha

A packed-full agenda of 10 presentations and three roundtable workshops, more than filled the thoughts-capacitor at this year's ICE Live at The Brewery, as we learned from the past and looked to the future of internal communications. With the likes of Sage, Coca-Cola HBC, Halfords and Travelport taking to the stage, we weren't short of takeaways - here's a selection of the key points.

A warm blue goose welcome to our new clients

We’re pleased to say we've started the year with a flourish of new communications and employee engagement projects. Delighted to welcome to the flock, organisations from across retail, media, food and beverage, third sector and engineering. Here's to delivering more success for everyone in 2025!