Cultural differences in business
António Costa Amaral
Investment Executive & Advisor | Capital Projects ? Transformation ? Innovation ? Policy ? Engagement | MBA PgMP PMP PMI-ACP
Right after business school, I moved to Angola, where I worked with people from all?over the world - just to name a few nationalities, Angolans, Spaniards, Brazilians, Americans, Israeli, Chinese, Australians.
Let me tell you, especially in unstructured, high-stakes environments, cross-cultural challenges are a thing -- and I wasn't exactly prepared.
However necessity is the mother of invention. I had to go beyond words, question one-sided (my side!) assumptions, dive into the crux of purpose, work out of there with solutions, and build solid relationships. I believe I did well.
Beware that is too easy to have a blind spot for these issues -- until you run into them, and then the learning curve is steeper.
If you work in a monocultural setting -- say within a small country, or in a multinational corporation with a very strong identity -- whatever is out there will be completely alien to you.
If you work in a multicultural?environment -- say a renowned business school hosting international students -- you will be misled to assume that there is this common?ground which extends to all horizons -- that there is a shared foundational bedrock of business understanding, and the differences will be?mostly in style and ornamentation.
The fact is that this is not true at all.?
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Think about how you understand another human being. You really have to grasp a lot of context, even if it is implied by a lot of intuition and empathy. It's never?easy, even with someone from your culture.
Now, you know that connecting with a very foreign person is a bigger challenge. You might be able to trade something, but not really talk about hopes and dreams, or get into joint projects - at least not right away.
Companies are not people, but they do have visions, missions, cultures. Likewise, in #crosscultural business dealings, the communication possibilities for meaningful understanding are very narrow. There is very little bandwidth, and so much gets lost in translation. Lost, nay, cast into a dark chasm.
Interactions can become very un-nuanced, and conducted at a shallow level - making money (for-profit business), managing power and influence (politics), producing impact (everything else).
These transactional relationships seldomly lead to any purposeful growth -- they are here today, gone tomorrow. There is a lot of #potential left on the table.
We cannot solve problems at the same level of consciousness?that created it.?I believe there is a solid opportunity?for business and education to narrow this gap.