Cult Mia Secures £4.5M to Redefine Luxury Retail with H&M and Fuel Ventures' Backing
London-based online fashion marketplace CULT MIA has raised £4.5 million in seed funding led by Fuel Ventures ?? and H&M Group Ventures. The funding will support Cult Mia's mission to empower independent designers and disrupt traditional luxury fashion by offering a curated selection of unique, high-quality pieces.
Founded in 2019 by Nina Briance , Cult Mia has experienced exceptional growth, with net revenue rising by 191% year-over-year and customer base increasing by 146%. The platform focuses on sustainability and ethical fashion, incentivizing designers to improve their environmental, social, and governance (ESG) practices.
The latest funding will help Cult Mia scale its operations, enhance technology, and expand in key markets such as the US and the Middle East. The company aims to become the go-to destination for fashion-forward consumers seeking exclusive, sustainable luxury items.
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