The culmination of a Youth and Community Development Specialist
YOUTH AND COMMUNITY DEVELOPMENT SPECIALIST

The culmination of a Youth and Community Development Specialist


Highlighting Years of Phemelo Kebinelang's Expertise, Knowledge and Experience in the Youth and Community Development milieu.


Phemelo Kebinelang is a dynamic township-based youth and community development specialist who has dedicated over two decades to youth and community development work.


His career is marked by significant contributions to the empowerment of young people and the betterment of communities through various developmental roles and initiatives.


With a background in volunteerism, professional and entrepreneurship capacities, Phemelo has developed a deep well of experience, knowledge and expertise in the realms of youth empowerment and community upliftment.

His understanding of these sectors is profound, stemming from his hands-on involvement and leadership in numerous impactful projects.

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As a former Head of the Youth Unit for the City of Johannesburg Municipality, Phemelo steered numerous initiatives focused on youth development.


He was instrumental in the implementation of diverse learnership and internship programmes that benefitted over 10 000 youth, demonstrating his commitment to creating opportunities that pave the way to employment and personal growth for young individuals.

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Phemelo has recently an author. He penned the insightful book titled “How to Turn A Learnership Into Permanent Employment,” which serves as a practical guide for the youth seeking to transition from learnership opportunities to permanent employment.

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In the digital space, Phemelo has made his mark as an Online Content Entrepreneur. He is the founder of the online newsletter “Be Intentional and Purposeful Today,” which aims to inspire and guide the youth toward purpose-driven actions and mindful exploration of the digital economy.

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His expertise extends to facilitating and implementing learnership programmes for youth volunteering at the various City of Johannesburg departments and entities, including the EMS (Emergency Management Services), the JMPD (Johannesburg Metropolitan Police Department) and Metrobus. These programmes were essential for providing valuable practical experience and training to the youth.

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Phemelo has forged strategic partnerships with notable organisations such as the Rockefeller Foundation and the Mentec Foundation. Together, they have trained and hosted over 500 youth in the SAP Software training programmes, equipping them with highly sought-after technical skills.

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One of Phemelo's significant achievements is the establishment of 10 Youth Advisory and Skills Centres across the City of Johannesburg's seven regions. These centres offer a range of services, from skills development and computer training to food gardening and after-school classes. They also host youth empowerment workshops, all aimed at fostering a supportive environment for the youth to thrive.

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He has played a pivotal role in facilitating and implementing the National Youth Service skills development programme, which targeted more than 5 000 youth, helping them acquire the skills necessary for successful integration into the workforce and community development.

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Phemelo has also coordinated and hosted international youth as part of the Young One World Conference in Johannesburg, featuring the late UN Secretary-General, Mr Kofi Annan as the keynote speaker. This event brought together over 2 000 young leaders from around the globe, fostering cross-cultural dialogue and collaboration.

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Recognized for his influence and impact, Phemelo has been listed among the 200 Mail and Guardian influential youth, a testament to his leadership and contributions to society.

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His innovative spirit led to the creation of the first Youth in Business and Young Women in Business Desks within the City of Johannesburg, which were designed to support young entrepreneurs and promote gender equality in business.

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Phemelo's leadership was particularly noteworthy during the 2010 Soccer World Cup Final in South Africa. As chief coordinator and facilitator, he trained young people in community development projects, including the cleaning and beautification of neighbourhoods, refurbishment of facilities and the painting of murals.

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Additionally, Phemelo has engaged with international organizations from the US and Brazil to exchange best practices related to offender rehabilitation. This collaboration has informed the development of programmes aimed at reintegrating ex-offenders into society, including a pioneering youth ex-offender learnership programme with Khulisa.

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His efforts in youth entrepreneurship and socio-economic development extend to collaborations with organisations like YARD (Youth in Agriculture & Rural Development) and WARD (Women in Agriculture & Rural Development), where he has actively worked to create job opportunities and support youth in agriculture initiatives.

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Phemelo's dedication to career education is evident through his regular organisation and hosting of career expos and exhibitions, providing young people with invaluable insights into various career paths and opportunities.

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Furthermore, he has been proactive in crime prevention, organizing prison tours for school children to illustrate the consequences of criminal behaviour and the harsh realities of prison life. These tours, conducted in collaboration with colleagues from various government departments, served as a cautionary experience for the youth.

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In schools, Phemelo has facilitated Youth at Risk and Youth Diversion programmes, working closely with the JMPD to guide young people away from criminal activities and towards positive life choices.

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His commitment to reform and rehabilitation is also manifest in his work addressing offenders in correctional facilities, where he has supported ex-offenders in establishing NPOs/NGOs post-release, focusing on crime prevention among the youth.

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As an organiser of community marches against crime and drugs, Phemelo has demonstrated his leadership and community mobilization skills, raising public awareness and advocating for safer neighbourhoods.

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In summary, Phemelo Kebinelang's career is a testament to his unwavering dedication to youth development and community empowerment.


His extensive experience, coupled with his innovative initiatives and partnerships, has made a lasting impact on the lives of many young people and the broader community.

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