Cuhu - Our sales process

At the end of 2019, I changed jobs moving from a great recruitment company to a new, exciting challenge with Cuhu, a tech agency that focuses on mobile application development. As a relatively novice sales person compared to lots of my LinkedIn connections, I was naive enough when first joining Cuhu to believe all sales roles are similar. I have learn't very quickly however that this is not the case and different sectors require different skills. 

In recruitment for example, the focus is on lots of cold calling, LinkedIn messaging and emailing. The aim of this was to find generally one candidate a day who we deemed good enough to send to our clients. With this philosophy, the aim is to get lots of short term wins to keep you going. This is generally the way most recruitment companies work.

After joining Cuhu, I have realised that this is not the only way to sell a company. My new CEO Jack Mason is taking a completely different approach to bringing in clients. The core aim is to get myself out to events around Manchester mainly, where I can network and fully explain who we are as a company and what we stand for. Getting out and about, meeting new entrepreneurs or experienced CEO's looking to invest into tech will be a lot more productive as it helps build relationships with not only future clients but also with companies who we could potentially collaborate with effectively. The focus is long term then because if we help Cuhu become one of the well known tech names in the North-West, we will hopefully have a steady stream of companies coming to us to help them with their mobile software. 

Our sales process is pretty straight forward and in theory, means that we can get moving on our clients Mobile Apps very quickly. 

First stage: This will be a simple and quick call/meeting to discuss the purpose of your app, what you are looking to achieve by building the app, key functionalities and a ball park figure in how much you are looking to invest. 

Second stage: Another call/meeting with myself and either our Head of Engineering or Lead Engineer to go through the app in some finer details, iron out exact features, functionalities, time frames and which platform should be used. 

The two meetings above are essential as without them, we will not be able to come up with a ball park figure regarding the cost of the mobile app. 

Third stage: Now that we have our detailed understanding of the future mobile app, we will bring all the engineers in Cuhu together and work on a presentation which will include timeframes of build and costs. Once this presentation is completed, we will happily take feedback surrounding positives and negatives and alter our proposal quickly. 

After this final presentation, if the client and ourselves are happy with the design, features, cost and timeframe, all that needs to happen is a contract agreement and the Cuhu team gets moving. In theory it should be that simple however we understand that feedback is given and idea's change so in reality, the process may take some more time due to going back and forth which we completely understand. The important thing is that everyone is happy which will mean another client can work with us, be extremely happy with the outcome and spread the word regarding how good our team of engineers are.